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Full-Text Articles in Business
The Differential Effects Of Mandatory And Voluntary Auditor Rotation On Investors' Expectations Of Financial Reporting Aggressiveness And Willingness To Invest, Kelsey Maynord
Honors Theses
No abstract provided.
The Effects Of Social Media On Fashion Consumption, Sydney Mccarthy
The Effects Of Social Media On Fashion Consumption, Sydney Mccarthy
Honors Theses
The fashion industry, like most business in general, has been heavily impacted in recent years by the introduction of online social media. Social media has changed the way in which people not only communicate, but also how firms advertise and reach their consumer. The purpose of this research was to explore the ways social media impacts fashion consumption, specifically among the female, college-age demographic. Secondary research was used in the initial stages of the process to gather information prior to conducting primary research. Both qualitative and quantitative research was then conducted. The primary method for collecting qualitative data was personal …
An In-Depth Comparison Of Three Fast Food Industry Giants: How Chick-Fil-A Differs From Mcdonald's And Wendy's In The Growth From Humble Beginnings To Become Multi-Billion Dollar Companies, Jonathan Cardwell
Honors Theses
From humble beginnings to industry giants, three companies have combined for over 163 years of implementing innovative business models and growing sales across the globe. Chick-fil-A, McDonald's, and Wendy's have accounted for tens of billions of dollars in sales revenue since their respective inceptions. Chick-fil-A is a family-owned company started and run by S. Truett Cathy and his children. McDonald's is an industry juggernaut created by Ray Kroc, and Dave Thomas founded Wendy's. Over the years, Chick-fil-A has prioritized its growth by maintaining their high quality standards in exchange for a slower growth rate. McDonald's has grown rapidly to an …