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The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer
The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer
Electronic Theses and Dissertations
The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …
Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White
Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White
Electronic Theses and Dissertations
No abstract provided.