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University of Louisville

Faculty Scholarship

2024

Gambling

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Full-Text Articles in Business

Adapting To Win: Churchill Downs Inc. And The New Era Of Entertainment And Betting., Mahesh Gupta, William Ferko, Thomas E. Lambert Apr 2024

Adapting To Win: Churchill Downs Inc. And The New Era Of Entertainment And Betting., Mahesh Gupta, William Ferko, Thomas E. Lambert

Faculty Scholarship

This paper provides a comprehensive analysis of Churchill Downs Inc. (CDInc), a cornerstone of the Thoroughbred racing industry and the distinguished host of the Kentucky Derby. Situated at a critical juncture in the rapidly evolving spheres of gambling and entertainment, CDInc faces unique challenges and opportunities to maintain its preeminence and adapt to new market demands. Utilizing the Service Triangle framework, this study offers a deep dive into CDInc’s strategic operations, service delivery, and competitive positioning. The framework helps illuminate how shifts in consumer behavior, technological innovations, and regulatory changes are reshaping the industry. Despite facing challenges such as declining …


Historical Horse Racing Dominates Gambling Expenditures In Kentucky—Even Outperforms The Lottery. But Why?, Thomas E. Lambert Mar 2024

Historical Horse Racing Dominates Gambling Expenditures In Kentucky—Even Outperforms The Lottery. But Why?, Thomas E. Lambert

Faculty Scholarship

With sports gambling coming to the Commonwealth of Kentucky in September 2023, another competitor to various gaming activities in the state raises the question of how it is doing relative to the others, especially its major competition. As can be seen in the table below, for its first four months of operation, sports gambling in the state brings in almost $900 million and averages around $223 million per month. This average is better than typical monthly lottery sales which come in at around $161 million per month and is far above on and off-track (including simulcasting) racing betting which averages …