Business Commons^™

Investigation Of Factors That Influence Public Librarians’ Social Media Use For Marketing Purposes: An Adoption Of The Technology Acceptance Model And Theory Of Planned Behavior, Soohyung Joo, Namjoo Choi, Lindsey M. Harper

Information Science Faculty Publications

This study aims to explore multiple factors that are associated with social media use by public librarians for marketing purposes. Based on the technology acceptance model and theory of planned behavior, the effects of five factors—usefulness, ease of use, attitude, subjective norms, and behavioral control—on social media use intention were examined. A survey was conducted, and 462 valid responses were collected from public librarians across the United States. The findings revealed that all five factors have a significant impact on librarians’ intention to engage in social media activities for library marketing. Perceived behavioral control factors were the most influential on …

Project Management In Libraries, Jennifer A. Bartlett

Library Faculty and Staff Publications

This issue's "New and Noteworthy" column focuses on several books, journal articles, and websites that will serve as an introduction to project management in library and information organization settings.

Mayflower: Ode To New Beginnings — A New Column For New Times With A Positive Mission, Antje Mays

Library Faculty and Staff Publications

Numerous studies and articles downplay the value of libraries, citing instances of library defunding, layoffs, and outright closures, along with studies on the waning usefulness of libraries based on flawed quantifiables. Such pronouncements spread fear of obsolescence and irrelevance, contributing to dissatisfaction in the library profession. Yet polls in the United States and Great Britain reveal the library profession's enduring value among the most trusted professions.

To kick off the column "Mayflower: Ode to New Beginnings", this article frames library pressures in a context of broader trends affecting economic and educational conditions, examines professional stewardship and the library profession’s enduring …

Practical Management Or Practical Magic: A Conversation With Lance Werner And Julene Jones. Managing Dysfunctional Environments, Julene L. Jones

Library Presentations

Presentation and discussion on the topic of working in or managing dysfunctional environments.

Practical Management Or Practical Magic: A Conversation With Julene Jones And Nyama Reed. Difficult Conversations With Those You Supervise, Julene L. Jones

Library Presentations

Presentation and discussion on the topic of difficult conversations between supervisors and those they supervise.

Book Review: Adding Value To Libraries, Archives, And Museums: Harnessing The Force That Drives Your Organization’S Future, Jennifer A. Bartlett

Library Faculty and Staff Publications

Value in libraries, archives, museums, and other cultural organizations has traditionally been centered on collections and services. Today’s libraries are looking at new ways to make their operations valuable to their patrons. Adding Value is geared toward library managers and administrators focusing on understanding, identifying, planning, and implementing services with an eye toward new definitions of value.

The Power Deep In Org Chart: Leading From The Middle, Jennifer A. Bartlett

Library Faculty and Staff Publications

This "New and Noteworthy" review column focuses on recent publications involving the recognition and development of leadership skills at all levels of the library organization, not only those positions at the top of the organizational chart.