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University of Central Florida

Commercial Attractions

1982

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Evaluation Of Attendance Potential For Aero World, Harrison Price Company Jun 1982

Evaluation Of Attendance Potential For Aero World, Harrison Price Company

Harrison "Buzz" Price Papers

Plans existed for several years to develop a major themed amusement park in San Diego County, California, utilizing an aviation/aerospace format and incorporating a wide variety of active and passive entertainment elements. After a search of various alternative locations in the San Diego area, an option was secured on a 340-acre property near the intersection of Interstate Highways 5 and 805 in the northern portion of the City of San Diego. Aero World's developers retained Harrison Price Company to conduct an attendance analysis given the nature and scope of the project as conceived. A secondary objective was the determination of …