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Competitive Actions Of New Technology Firms The Red Queen Effect And New Firm Performance, Robert L. Porter

Electronic Theses and Dissertations

The competitive strategy used by a new firm may be the most important strategy it ever employs (Covin & Slevin, 1989; Ferrier, 2001). A well-chosen and executed firm strategy is essential for a firm to realize its potential competitive advantage (Porter, 1981). A firm‘s strategic intent and resulting competitive actions are especially important when firms are new and vulnerable as they strive to learn which strategic actions help them adapt to their rivals actions and to their environment (Stinchcombe, 1965). Further, the competitive actions that new firms choose to take with rival firms affects the overall competitive dynamics of their …