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Measuring The Effectiveness Of Tourism Sales Promotions, Dick Pope Sr. Institute For Tourism Studies
Measuring The Effectiveness Of Tourism Sales Promotions, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The purpose of the following project was to investigate and propose methods that can be implemented to measure the effectiveness of the following tourism sales promotion programs that are widely used by the Florida Division of Tourism and other Florida tourism operators: - Trade shows - Consumer shows - Sales blitzes - Familiarization trips - Educational seminars For this purpose a study consisting of the following four phases was undertaken: 1. A survey of the methods currently used by other states. 2. A survey of the methods currently used by other industries. 3. An analysis of the methods used by …