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Full-Text Articles in Business
The Wine Tourist: Motivations, Satisfaction And Behavioral Outcomes, Robin M. Back, Diego Bufquin, Jeong-Yeol Park
The Wine Tourist: Motivations, Satisfaction And Behavioral Outcomes, Robin M. Back, Diego Bufquin, Jeong-Yeol Park
Rosen Research Review
What inspires someone to visit a winery? And why do they go back? Three professors from the Rosen College of Hospitality Management have been considering these questions with a particular focus on the world-renowned winery, Marques de Riscal, in Spain. Dr. Robin Beck, Dr. Diego Bufquin, and Dr. Jeon-Yeol Park examined customer revisit intentions, previous visits, motivation to visit, customer satisfaction levels, and the geographic proximity of a destination to their home.