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Measuring The Effectiveness Of Tourism Sales Promotions, Dick Pope Sr. Institute For Tourism Studies
Measuring The Effectiveness Of Tourism Sales Promotions, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The purpose of the following project was to investigate and propose methods that can be implemented to measure the effectiveness of the following tourism sales promotion programs that are widely used by the Florida Division of Tourism and other Florida tourism operators: - Trade shows - Consumer shows - Sales blitzes - Familiarization trips - Educational seminars For this purpose a study consisting of the following four phases was undertaken: 1. A survey of the methods currently used by other states. 2. A survey of the methods currently used by other industries. 3. An analysis of the methods used by …
The Potential Of Morocco As A Tourism Destination For Floridians, Dick Pope Sr. Institute For Tourism Studies
The Potential Of Morocco As A Tourism Destination For Floridians, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
This report presents the results of a survey of residents of Central Florida who are considered to be potential visitors to Morocco. The survey was designed, administered and analyzed by the Dick Pope Sr. Institute for Tourism Studies for the Government of Morocco National Tourist Office in Central Florida. This survey was designed to provide a database, for, planning, marketing and promotional campaigns for the Florida market. The primary objective was to explore the attitudes preferences and demographic profiles of potential visitors to foreign destinations in general and Morocco in particular.
Silver Springs Non-Visitor Study - 1985, Dick Pope Sr. Institute For Tourism Studies
Silver Springs Non-Visitor Study - 1985, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
This report presents the results of a survey of tourists vacationing in Slorida who did not visit Silver Springs. This group will be labeled as "non-visitors" in the report. The survey was designed and administered by the Dick Pope, Sr. Institute for Tourism Studies, for Silver Springs management. The "non-visitor" survey was designed to provide a database for Silver Springs management use in planning marketing and advertising programs. The primary objective was to explore non visitors' attitudes and preferences towards Florida's tourist attractions, including Silver Springs. In addition, the survey will develop demographic profiles of non visitors and explore their …