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Full-Text Articles in Business
Cultural Challenges When Memorializing Tragedies, Kjell Brataas
Cultural Challenges When Memorializing Tragedies, Kjell Brataas
International Crisis and Risk Communication Conference
After a tragedy, victims and survivors often desire to memorialize what happened. This can take many forms, and finding the right way often involves a number of challenges. There will usually be differences of opinion among the bereaved, the injured and the uninjured survivors, and cultural aspects and differences play a major role. This presentation provides examples from around the world and hints on bridging the culture gap when memorializing a tragedy.
Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed
Building Bridges To Connect With Stakeholders: A Template For Success, Kimberly A. Reed
International Crisis and Risk Communication Conference
The modern age of communication, with the 24x7 news cycle and "information overload," can impact our ability to connect with stakeholders. Kimberly Reed, a Washington professional who has built bridges for more than 20 years both across the aisle and around the globe with non-profits, trade associations, government officials, and risk and crisis communication professionals, presented a case study on Expo Milano 2015: "Feeding the Planet, Energy for Life" (the "World's Fair," which was the world's largest gathering and discussion on the topic of food). She shared best practices that featured Drs. Deanna and Tim Sellnow and provided practical resources …
A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin
A Close Look At The Role Of Regulatory Fit In Consumers’ Responses To Unethical Firms, Kwansik Mun, Ilgi Shin
International Crisis and Risk Communication Conference
Our knowledge is not enough to clearly explain how consumers respond to unethical firms, thereby forming attitudes toward unethical firms’ brand and buying their products. In this sense, we conduct a one-way experimental design to test regulatory focus theory when it comes to attitudes toward unethical firms’ brand and the purchase intention. Our findings reveal that promotion-oriented participants were more negative toward Mitsubishi, which violates achievement (e.g. fuel efficiency), than prevention-oriented participants. More importantly, promotion-oriented people were less likely to buy Mitsubishi automobiles than prevention-oriented people. In contrast, prevention-oriented consumers are negative toward Volkswagen which violates protection (e.g. carbon dioxide …