Open Access. Powered by Scholars. Published by Universities.®
Advertisements; Alcohol; Apple; Bar; Behavior; Church; College; Consequences; Design; Influence; Intentions; Marketing; Morals; Multimedia; Party; Religious; Research; Spiritual; Static; Students; Survey
Articles 1 - 1 of 1
Full-Text Articles in Business
The Effects Advertising Plays On College Students' Moral Intentions Beyond Purchase Behavior, William Crockett
The Effects Advertising Plays On College Students' Moral Intentions Beyond Purchase Behavior, William Crockett
HIM 1990-2015
Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a necessity for a business to prosper in a competitive market, but there are possible side-effects for the consumer that are beyond the intentions to buy. The purpose of this thesis is …