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Power Effects On Consumer Well-Being: Two Essays On The Power Effects On Donation And Material/Experiential Consumption, Yue Liu
Electronic Theses and Dissertations
Power is a fundamental concept in social science (Russell 1938), which has gained much academic attention in various disciplines. Two essays of this dissertation examine the theoretical and practical implications of power effects on donation decisions and material/experiential consumption. The first essay demonstrates power's moderating effect on the relationship between publicity and donation. Specifically, it is proposed that powerful people tend to donate more in public (vs. private) situation, whereas powerless people do not show such a difference. This effect is driven by people's concern about self-presentation in a donation scenario. Additionally, this effect only holds when people strongly believe …
Let's 'Meetup' At The Theme Park, Edwin Torres, Marissa Orlowski
Let's 'Meetup' At The Theme Park, Edwin Torres, Marissa Orlowski
Faculty Scholarship and Creative Works
Many people enjoy theme park and other leisure experiences with their families; however, today a great number of single, geographically mobile individuals desire to partake in such experiences. ‘Meetup’ is the world’s largest social network of local groups and thus allows for both online and off-line (in person) interactions. Using an ethnographic approach, this study examines how individuals can enjoy activities centered on common activities, interests, and opinions (AIO) via immersion in a Meetup group over the course of a year. Notably, members visited with greater frequency, had less tolerance for long lines, and were more likely to attend special …
The Effect Of Food Labeling And Environmental Cues On Food Consumption Judgments And Choices., Sarah Lefebvre
The Effect Of Food Labeling And Environmental Cues On Food Consumption Judgments And Choices., Sarah Lefebvre
Electronic Theses and Dissertations
As obesity levels reach epidemic levels globally, an understanding of the multitude of factors that influence both eating behavior and food choice is necessary. This dissertation attempts to investigate the role of emerging food categories, namely organic foods, and the influence of environmental cues on eating behaviors and choices. This goal is accomplished through three essays. The first essay focuses on the organic food trend and consumer taste expectations. Specifically, this essay explores how the presence of an organic label influences taste expectations differently for minimally processed versus highly processed foods due to the level of consistency (congruency) between the …