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Articles 1 - 6 of 6
Full-Text Articles in Business
Student Perception Of Barriers To Study Abroad, Jessica Walker
Student Perception Of Barriers To Study Abroad, Jessica Walker
HIM 1990-2015
Studying abroad during the collegiate experience is an idea sought by the many high school seniors and college freshmen alike. The social, intellectual, and cultural benefits received from participating makes it a seemingly easy decision. Yet, lack of action plagues the nation as there exists a miniscule number of students who follow through with their desire to study abroad. Prior research exemplifies that students rely on the perceptions of their peers and family when approaching an unfamiliar subject. These perceptions result in concocted barriers that dissuade the student from participating in study abroad before they seek concrete information. There are …
Essays On Sales Force Career Incentives, Somnath Banerjee
Essays On Sales Force Career Incentives, Somnath Banerjee
Electronic Theses and Dissertations
This dissertation uses game theoretic models in a principal-agent framework to study how firms optimally manage long term career related incentives for their sales people. When sales people put sales effort they face incentives not only from short term incentives like commissions and bonuses but also from long term rewards associated with progression in their career. In particular, sales people are often motivated to get promoted and avoid being laid off, to get selected to managerial positions and to form stronger relationships with customers so that they can bargain for higher wages in the future, respectively. Three different essays examine …
The Effects Of Facial Cues On Consumer Judgment And Decision-Making, Fan Liu
The Effects Of Facial Cues On Consumer Judgment And Decision-Making, Fan Liu
Electronic Theses and Dissertations
This dissertation investigates the roles of facial cues in consumer behavior. Specifically, the research examines the effect of facial structural resemblance, facial expressions, and other perceptual cues—in both individual and group settings—on consumer judgment and decision-making. Essay 1 examines the influence of facial resemblance on consumers* product purchase likelihood. This effect is moderated by consumers* mental construal, such that the effect of increased facial resemblance on product purchase likelihood occurs among consumers with high-level construals but not among those with low-level construals. Results of three experimental studies show that increased facial resemblance among team members enhances the perceived entitativity of …
Essays On Marketing Strategies In The Context Of Interdependent Consumption, Minoo Talebi Ashoori
Essays On Marketing Strategies In The Context Of Interdependent Consumption, Minoo Talebi Ashoori
Electronic Theses and Dissertations
This dissertation consists of two essays in which I study the impact of two interdependent consumer behaviors, fairness concerns and exclusivity seeking, on a companys marketing strategies and profits specifically in a context where it tries to expand its clientele with the objective of generating repeat purchases, for example by running deals on daily deal platforms. In the first essay, I examine the impact of customers fairness concerns on the profitability of a company running promotions on daily deal platforms. With the prevalence of social media and the internet, information about such targeted promotions can become available to all consumers …
The Dick Pope Sr. Institute For Tourism Studies, Marketing Flyer, Robertico R. Croes
The Dick Pope Sr. Institute For Tourism Studies, Marketing Flyer, Robertico R. Croes
Dick Pope Sr. Institute Publications
This pamphlet describes mission and services of the Dick Pope Sr. Institute for Tourism Studies.
Peering Into The Future: Three Essays On The Nascent Phenomenon Of Collaborative Consumption, Rebeca Dellegrazie-Perren
Peering Into The Future: Three Essays On The Nascent Phenomenon Of Collaborative Consumption, Rebeca Dellegrazie-Perren
Electronic Theses and Dissertations
The primary objective of this dissertation is to examine the theoretical and practical implications of the collaborative consumption phenomenon for individuals, businesses and society. To accomplish this goal, a research approach at three levels of analysis is used to explore how market institutions and consumer practices negotiate a social order that combines the social domain of peers with the economic domain of market exchange. The first essay of the dissertation approaches this objective from a macro level to examine how social order is produced and sustained through the systemic interactions of service firms and peers. This essay provides a framework …