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Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman
Visitors To Wet N' Wild And Typhoon Lagoon: Focus Groups Of Central Florida Residents, Ady Milman
Dick Pope Sr. Institute Publications
The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.
Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman
Wet N' Wild Mtv Summer Break Nights Impact Study, Ady Milman
Dick Pope Sr. Institute Publications
1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The …
Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies
Wet N' Wild Marketing Study, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate …