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The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies
The U.S. Travel Market To Spain, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.
Orlando's New Tourism Promotion Slogan: Concept Testing, Dick Pope Sr. Institute For Tourism Studies
Orlando's New Tourism Promotion Slogan: Concept Testing, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
The main objective of this research proposal is to provide an in-depth analysis of potential new tourism promotion slogans for Orlando. The study will explore the attitudes, perceptions and preferences of Central Florida's tourists with regard to a few proposed slogans (by an advertising agency) OR a few sogans that will be generated by the tourists themselves. A few selected slogans will be tested quantitatively through personal interviews of tourists.