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- Advertisements; Alcohol; Apple; Bar; Behavior; Church; College; Consequences; Design; Influence; Intentions; Marketing; Morals; Multimedia; Party; Religious; Research; Spiritual; Static; Students; Survey (1)
- Advertising; Attitude towards advertisements; Consumers; Males; Marketing (1)
- Attitude; Behavior; Diet; Ecological; Green; Marketing; Pescetarian; Sustainable; Vegan; Vegetarian (1)
- Barrier (1)
- Consumer behavior (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
Student Perception Of Barriers To Study Abroad, Jessica Walker
Student Perception Of Barriers To Study Abroad, Jessica Walker
HIM 1990-2015
Studying abroad during the collegiate experience is an idea sought by the many high school seniors and college freshmen alike. The social, intellectual, and cultural benefits received from participating makes it a seemingly easy decision. Yet, lack of action plagues the nation as there exists a miniscule number of students who follow through with their desire to study abroad. Prior research exemplifies that students rely on the perceptions of their peers and family when approaching an unfamiliar subject. These perceptions result in concocted barriers that dissuade the student from participating in study abroad before they seek concrete information. There are …
Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement, Cory King
Vegetarian, Vegan, And Pescetarian Consumers And Their Participation In The Green Movement, Cory King
HIM 1990-2015
Entering into the 21st century, sustainable living has become a popular topic of concern for scientists and engineers, politicians, news reporters and individuals alike. Most importantly though, sustainable living has become popular to the modern consumer, and many firms are attempting to understand and cater their efforts to the ecologically conscious consumer. Previous studies have shown that the use of psychographics, as opposed to demographics, result in more significant results that can help firms identify ecologically conscious consumers. The purpose of this thesis is to examine the relationship between consumers who identify as pescetarian, vegetarian, or vegan, and their respective …
The Effects Advertising Plays On College Students' Moral Intentions Beyond Purchase Behavior, William Crockett
The Effects Advertising Plays On College Students' Moral Intentions Beyond Purchase Behavior, William Crockett
HIM 1990-2015
Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a necessity for a business to prosper in a competitive market, but there are possible side-effects for the consumer that are beyond the intentions to buy. The purpose of this thesis is …
Do The Right Thing The Role Of Public Service Advertisements On The Behaviors Of Contemporary College Students, Jessica Jones
Do The Right Thing The Role Of Public Service Advertisements On The Behaviors Of Contemporary College Students, Jessica Jones
HIM 1990-2015
The purpose of this research is to investigate the relationship between public service advertising and the likelihood of Generation Y to react in the prescribed manner. Public service advertising can be paid or unpaid but is used to try and influence a particular audience to act in a prescribed manner. This research will be comparing two different types of message styles, argumentative and emotional, and two contemporary prominent issues, organ donation and prescription drug abuse. The two issues are classified as either altruistic, where there is no direct benefit, or self-help, where the results are personal. Four different messages will …
Evaluation Of Advertisements The Role Of Males' Self-Image And Its Effect On Attitude Toward Advertisements, Ashley N. Carrel
Evaluation Of Advertisements The Role Of Males' Self-Image And Its Effect On Attitude Toward Advertisements, Ashley N. Carrel
HIM 1990-2015
As consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risqué images have on consumers' self-image and feelings, most commonly though, on females. This research focuses on males as consumers and their attitudes towards advertisements and how …