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University of Central Florida

Marketing

Dick Pope Sr. Institute Publications

National Register of Historic Places

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Maintaining Relevance In A Changing World, Robertico R. Croes, Manuel A. Rivera, Seung Hyan Lee, Valeriya Shapoval, Nancy Kageyama, Milos Bujisic, Anil Bilgihan, Eric D. Olson Jan 2012

Maintaining Relevance In A Changing World, Robertico R. Croes, Manuel A. Rivera, Seung Hyan Lee, Valeriya Shapoval, Nancy Kageyama, Milos Bujisic, Anil Bilgihan, Eric D. Olson

Dick Pope Sr. Institute Publications

Bok Tower Gardens (BTG) is located in Lake Wales, between Tampa and Orlando, and offers the Singing Tower, the gardens, the Pine Ridge Trail and the Pinewood Estate along with a visitor center and a café. BTG stretches nearly 50 acres of Olmsted Gardens and is built on Iron Mountain, one of the highest points in Peninsular Florida. The Gardens is listed as a National Historic Landmark on the National Register of Historic Places. BTG recorded 149,888 visits in 2011, slightly more than its 2002‐2010 average of 133,045. Increasing total visitation is an important goal for BTG. At the request …