Business Commons^™

One Mans Dream: How A Company's Unique Culture Can Translate Into Long Term Success, Carli Zink

Accounting Undergraduate Honors Theses

This thesis answers the question of whether a unique organizational culture can help a company find long-term success. My main focus of the thesis was on the Walt Disney Co., a company that I think has set the standard in organizational culture and is where I will be starting my professional career. My aim was to find what aspects of culture are most important to have, and how companies can use their culture to gain a competitive advantage. In order to answer this question, I researched companies that have been recognized for having a very successful organizational culture, as well …