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Customer Relationship Management: Pengembangan Memakai Konsep-Konsep Di Pemasaran, Ignatius Heruwasto
Customer Relationship Management: Pengembangan Memakai Konsep-Konsep Di Pemasaran, Ignatius Heruwasto
Jurnal Manajemen dan Usahawan Indonesia
The concept of customer relationship management (CRM) has been recognized since early 19905 in the management literature and business practice. Despite its popularity, there is a gap between CRM vision, concept and framework for the implementation, causes the majority of the users fail to gain, the 'benefit. Based on concepts in marketing, this article develop CRM in which initialy i,;iitiated by information technology to be more comprehensive, implementable and useful/.