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Articles 1 - 6 of 6
Full-Text Articles in Business
An Internet Of Things (Iot) Robotic Light Switch, Arsal Habib
An Internet Of Things (Iot) Robotic Light Switch, Arsal Habib
Honors Theses
The purpose of this project was to design and build an Internet of Things (IoT) Robotic Light Switch. This light switch would act as a complementary device to existing toggle switches and equip them with typical smart device features such as remote control (via Wi-Fi), digital voice assistant control, motion-sensing and integration with other smart home solutions (such as IFTTT). All these features would be supported by a dedicated web page that would also be able to view the usage statistics of the device. This device is aimed at offering users an extremely easy-to-install home automation solution that needs no …
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
The Effect Of Color In Advertising Among Low And High Self-Monitors, Anne Reardon
Honors Theses
Prior research on self-monitoring has indicated high self-monitors will moderate their behavior based upon their environment, whereas low self-monitors listen to internal cues to make behavioral decisions. Within the consumer research, there appears to be individual differences in product evaluation. Self-monitoring orientation has emerged as one explanation for variance in product assessment. High self-monitors have indicated to be more receptive to image-based advertising. Conversely low-monitors have shown to be drawn to quality-based advertisements. Thus, other attributes such as product design, specifically color, appear to be moderators in product assessment among high and low self-monitors. The current research examined the possible …
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
The Cult Of Cultural Consumption In The United States: How Class Stratification Shapes The Social Realms Of Consumer Brand Perception, Nelligan Rose Boff
Honors Theses
An individual’s social position shapes taste culture as it pertains to fashion and branding. The purpose of this research is to develop more knowledge on who or what social factors are driving consumer’s perception of the brands they want, or don’t want to buy. The perspective of consumption seems to transcend self-interest alone and this thesis aims to analyze the extension of that transcendence. Brands are not merely relating to consumers through a relationship of functional need, but also interfere and are driven by social relationships between consumers. There is evidence that suggest that consumers might interact with brands that …
Mediating A Claims To Rights: The Role Of Activism In The Successes Of India's Mahatma Gandhi National Rural Employment Guarantee Act, Vinita Kusupati
Mediating A Claims To Rights: The Role Of Activism In The Successes Of India's Mahatma Gandhi National Rural Employment Guarantee Act, Vinita Kusupati
Honors Theses
This anthropological study aims to understand the role of activists in the day to day operation of the rights based policy, the Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA), in India. MNREGA promises 100 days of employment to each household that makes a demand for such employment, providing an employment safety net for the large population of the Indian rural poor. Historically, government and local corruption in official and unofficial policy implementation structures have interfered with the efficiency of social relief and reform initiatives in India. Such systems of operation also impact the functioning of MNREGA. However, unlike previous …
Detection And Depletion Of Digital Cameras: An Exploration Into Protecting Personal Privacy In The Modern World, Jessica Sanford
Detection And Depletion Of Digital Cameras: An Exploration Into Protecting Personal Privacy In The Modern World, Jessica Sanford
Honors Theses
As all forms of technology become more integrated into our daily lives, personal privacy has become a major concern. Everyday devices, such as mobile phones, have surveillance capabilities simply by having a digital camera as part of the device. And while privacy and secrecy seem to go hand in hand, it is not always the case that one does not care about privacy because they have nothing to hide. For example, everything from unflattering photographs to being unknowingly and perhaps criminally surveilled, are ample reasons to desire some means of combatting the not so candid presence of digital cameras in …
Tanzanian Art: Attracting Tourism And Constructing A Packaged African Image, Ben Washburn
Tanzanian Art: Attracting Tourism And Constructing A Packaged African Image, Ben Washburn
Honors Theses
Over the past thirty-or-so years, there has been a large increase of tourism in East Africa. In the coastal town Bagamoyo of Tanzania, many young men have made a career out of the tourist-industry – by producing tourist art. In this paper, I analyze the lives of local artists in Bagamoyo, as well as argue that they brand their art in particular ways that align with their ideas of tourist expectations and preconceived ideas of Africa. I argue that these artists practice different types of branding – primarily depicting Africa as primitive and wild, as they see producing art as …