Business Commons^™

The Determinants Of Blood Donation Behavior In A Changing Environment, Kathleen A. Krentler, Mary L. Joyce

Institute for Nonprofit Organization Management

EXECUTIVE SUMMARY:

Past research into donation-related behaviors has focused primarily on monetary giving. This study looks into blood donation behavior and attempts to analyze its determinants in the current environment, with AIDS awareness and its links to the nation's blood supply at an all-time high.

Previous research on the determinants of blood donation behavior has indicated that noneconomic factors weighed heavily in a person's decision to donate blood. Altruism has frequently been cited as the primary motive for giving. Additional research has found fear to be a major inhibitor.

As public awareness of AIDS and its association with blood and …

The Charitable Behavior Of San Francisco Bay Area Physicians, Anne M. Bubnic

Institute for Nonprofit Organization Management

As the highest-paid professionals in our society, physicians represent a unique and interesting segment of the American population. Surprisingly little information is available on the actual charitable interests and giving patterns of medical practitioners, but then few studies have been done on populations of wealthy individuals. Knowledge of physicians' charitable behavior is limited to their provision of medical care without remuneration, but no relationships have been developed between these activities and other charitable practices.

A mail survey of 1,451 physicians in the San Francisco Bay Area was conducted during the months of September- October, 1986 to gather information on the …

Asian American Charitable Giving, Rosalyn Miyoko Tonai

Institute for Nonprofit Organization Management

EXECUTIVE SUMMARY:

A survey study of 321 Asian American donors tested key demographic, attitudinal, and situational factors affecting Asian American charitable giving in the San Francisco-Oakland area. Leading inquiries in the study were to determine (a) a profile of donors in the sample, (b) whether significant relationships exist between relevant factors and charitable giving, (c) effective solicitation techniques, and reasons for giving and not giving.

The survey instrument was an eight page questionnaire mailed in July of 1987 to individuals currently on mailing lists of Asian non-profit organizations. The lists consisted of individuals who were known to have donated to …

The Integration Of Marketing In Colleges And Universities In The United States, Leslie A. Goldgehn

Marketing (Formerly Marketing and Law)

EXECUTIVE SUMMARY:

An important element of the nonprofit sector is this country's colleges and universities. These institutions are faced with the classic marketing problems of enrollment decline, slow growth, changing buying patterns, increased competition and increased expenditures.

Despite the current need and wealth of marketing information available to universities and colleges, the literature indicates that most of these institutions have not adopted a marketing orientation.

In his 1979 dissertation, Blackburn provided data indicating the level of use of sixteen specific marketing techniques and their perceived effectiveness at 446 colleges and universities across the country. The results are rather curious--Blackburn noted …