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Full-Text Articles in Business
Legal Dimensions Of Salespersons' Statements: A Review And Managerial Suggestions, Karl Boedecker, Fred W. Morgan, Jeffrey J. Stoltman
Legal Dimensions Of Salespersons' Statements: A Review And Managerial Suggestions, Karl Boedecker, Fred W. Morgan, Jeffrey J. Stoltman
Economics, Law, and International Business
Salespeople can generate liability problems for their organizations through both intentional and inadvertent statements, yet the sales management and personal selling literature has not provided adequate discussion of these problems. The authors describe the various ways salespeople initiate such liability and include specific advice for sales managers interested in guiding salesperson behavior.