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Full-Text Articles in Business
Sustainability In Business: A Study On Marketers' Attitudes Towards Sustainable Practices In The B2b Environment, Natarajan Arunachalam
Sustainability In Business: A Study On Marketers' Attitudes Towards Sustainable Practices In The B2b Environment, Natarajan Arunachalam
Theses
Green marketing has an important role to play in supporting sustainable development. Marketers have a vital responsibility to communicate on relevant products and services, creating awareness on environmental issues among consumers. They could also play a role in promoting sustainable consumption. However, previous research has also suggested that, as yet, green marketing and indeed marketing’s broader influence on attitudes towards sustainability, are yet to be fully mobilised. Considering the important role of marketers in achieving sustainable development, this research focuses on marketers and studying what the attitude of marketers regarding sustainability and green marketing actually is. Additionally, given the extensive …
The Future Viability Of Charitable Organisations: Social Enterprise And Other Business Models, David Gilchrist
The Future Viability Of Charitable Organisations: Social Enterprise And Other Business Models, David Gilchrist
Business Conference Papers
No abstract provided.