Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 30 of 32

Full-Text Articles in Business

Santuario (Shrines): The Sustainable Religious Tourism Management Of Selected Philippine Congregation-Managed Marian Shrines, Janine Patricia P. Chuajap, Rizyl May C. Diamante, Angela Gabrielle S. Donguez, Francesca D. Metrillo, Chrisalyn O. Miralles, Renz Vincent C. Quicio, Roland D. Mactal, Jame Monren T. Mercado Jan 2024

Santuario (Shrines): The Sustainable Religious Tourism Management Of Selected Philippine Congregation-Managed Marian Shrines, Janine Patricia P. Chuajap, Rizyl May C. Diamante, Angela Gabrielle S. Donguez, Francesca D. Metrillo, Chrisalyn O. Miralles, Renz Vincent C. Quicio, Roland D. Mactal, Jame Monren T. Mercado

International Journal of Religious Tourism and Pilgrimage

This study assesses how sustainable tourism management is implemented in selected Philippine Marian Shrines, managed by religious congregations. In conducting the study, the researchers used a qualitative case study approach, as the data were collected using Focus Group Discussion (FGD). The study’s key informants (n=27) are the stakeholders of the two selected study sites. These include the congregation, staff members, tourism-related business owners, Barangay government representatives, local police officers, and local tourism representatives. The Repertory Grid methodology was utilised to analyse the data gathered. From the findings, the researchers developed the I.T.S.P. (Immersion, Tutelage, Stewardship, and Proposition): Sustainable Religious Tourism …


Development Of Bali Spirit Festival To Support Sustainable Spiritual Tourism, Mohamad Yusuf, I Putu Gede Eka Praptika Jan 2024

Development Of Bali Spirit Festival To Support Sustainable Spiritual Tourism, Mohamad Yusuf, I Putu Gede Eka Praptika

International Journal of Religious Tourism and Pilgrimage

Spiritual tourism has developed significantly through creative activities such as the Bali Spirit Festival in Ubud, Bali. The aim of this paper is to analyse the practice of Bali Spirit Festival and its prospects for supporting tourism sustainability. The research design is descriptive-analytical and based on qualitative data. The data collection was done through in-depth interviews and a study of the literature. The research results reveal that spiritual tourism is oriented toward self-development based on religious values, culture, and nature without being exclusively tied to a specific religion. Further, the principles of spiritual tourism in Bali Spirit Festival can contribute …


Meeting The Sustainability Challenges: An Assessment Of Entrepreneurial Education, Anna Zherdeva, Intesar Madi, Abrar Alzankawi, Lucia Morales Dr, L. Pop, A. Soler-Dominguez, J.C. Saez Jan 2024

Meeting The Sustainability Challenges: An Assessment Of Entrepreneurial Education, Anna Zherdeva, Intesar Madi, Abrar Alzankawi, Lucia Morales Dr, L. Pop, A. Soler-Dominguez, J.C. Saez

Conference papers

The importance of sustainability and entrepreneurship education is highlighted in this study. The world economies are facing significant challenges as they try to enable the transition towards more sustainable economic and business models. Therefore, at the centre of the transition process, it is critical to consider the role that business education can play and, more specifically, the role of business schools in integrating and supporting the development of skills and competencies that align with our contemporary society's needs. In this paper, we initially assess the need to connect entrepreneurial and sustainability education by exploring the educational offerings at Technological University …


Review Of: Pandemics, Disasters, Sustainability, Tourism: An Examination Of Impact On And Resilience In Caribbean Small Island Developing States, Andrew Halliday Sep 2023

Review Of: Pandemics, Disasters, Sustainability, Tourism: An Examination Of Impact On And Resilience In Caribbean Small Island Developing States, Andrew Halliday

International Journal of Islands Research

Review of: Bethell-Bennett, I., Rolle, S.A., Minnis, J. and Okumus, F. (Eds.) (2022) Pandemics, Disasters, Sustainability, Tourism: An Examination of Impact on and Resilience in Caribbean Small Island Developing States. 265 pp. Emerald Publishing Limited, Bingley. ISBN: 978-1- 80382-107-8.


Nunneries And Pâtisseries: Tourists’ Gastronomic Experiences At Sacred Sites, Diolinda Ramírez-Gutiérrez Jun 2023

Nunneries And Pâtisseries: Tourists’ Gastronomic Experiences At Sacred Sites, Diolinda Ramírez-Gutiérrez

International Journal of Religious Tourism and Pilgrimage

This work traces the experiences spontaneously expressed by travellers who stop at convents throughout Spain to admire their cultural heritage and also to taste their typical pastries. The aim of this study is to analyse the dialectical relationship between the sacred and the profane in heritage and its tourism context, through content analysis and the narrative generated in a social network for tourists. The initial hypothesis is based on possible cultural differences in the characterisation of the experience of visiting these sacred spaces where pastries have been consumed and in the existence of a differentiated pattern association between different levels: …


Sustainability In Supply Chain Management: Using Drawings To Understand Undergraduates’ Perceptions Of Sustainability, Sharon Feeney, John William Hogan Jan 2023

Sustainability In Supply Chain Management: Using Drawings To Understand Undergraduates’ Perceptions Of Sustainability, Sharon Feeney, John William Hogan

Articles

Purpose – This paper presents an interpretation of freehand drawings produced by supply chain management undergraduates in response to the question: “What is sustainability?” Having to explain sustainability pictorially forced students to distill what the essence of sustainability meant to them and provided insights into how they perceived sustainability and their roles in achieving sustainability in the context of supply chain management. Design/methodology/approach – Students were asked to draw and answer the question “What is sustainability?” These drawings were discussed/interpreted in class. All drawings were initially examined quantitatively, before a sample of four were selected for presentation here. Findings – …


Florensis: More Catholic Than The Pope?, Gerard Van Der Star, Arjen Van Klink, Florensis Oct 2022

Florensis: More Catholic Than The Pope?, Gerard Van Der Star, Arjen Van Klink, Florensis

Case Studies

The beauty of a family business is that it always keeps an eye on the continuity of the business. For a family business nothing is more important than long-term continuity and harmony. A good balance between family and business interests is essential24. In any case, the focus is on the long term25. How can Florensis ensure that the fifth and sixth generations and the numerous employees can still enjoy the benefits of this beautiful company. The Calvinist and Christian roots of Florensis ensured from the outset that the human factor was central and key. Without this people orientation quality production …


An Evaluation Of Ireland’S Sustainable Freight Transport Policy, Xu Zhang, Eoin Plant, Nikolaos Valantasis Kanellos Sep 2022

An Evaluation Of Ireland’S Sustainable Freight Transport Policy, Xu Zhang, Eoin Plant, Nikolaos Valantasis Kanellos

Articles

Background: The Irish government has put forth sustainable transport policy measures, yet the emphasis is mainly on the active travel and sustainable mobility for passenger transport. Contrariwise, freight transport has not received equal consideration in policy measures, regulatory frameworks, and support schemes towards the low-carbon transition. This study seeks to address this imbalance. Methods: The paper proposes an adaptation of the ASI framework for freight transport and assesses the applicability of a number of international sustainable transport measures based on their potential sustainability impact if adopted in Ireland. The research applied a Policy Delphi Method to a heterogeneous …


Capturing Sustainability Goals In City Logistics: A Delphi Approach To Develop Sustainability Indicators, Xu Zhang, Eoin Plant, Nikolaos Valantasis Kanellos Jul 2022

Capturing Sustainability Goals In City Logistics: A Delphi Approach To Develop Sustainability Indicators, Xu Zhang, Eoin Plant, Nikolaos Valantasis Kanellos

Conference Papers

Purpose of this paper: ‘Sustainability’ as a phenomenon is difficult to define and sense (Meadows,1998). Sustainable city logistics is a concept with many subjective interpretations by different actors in the urban freight transport ecosystem (Behrends et al., 2008). Developing useful metrics to measure sustainability performance and impact in city logistics is challenging as there are many uncertainties and multiple stakeholders’ interests to consider. Selecting the indicators is also a complicated task because of the numerous variables used in literature and the variety of KPIs reported by logistics companies in their sustainability reports.

Extant research studies have proposed different frameworks …


Determinants For The Uptake Of Alternatively Fuelled Hgvs: Towards A Maturity Framework, Nikolaos Valantasis Kanellos, Xu Zhang Jul 2022

Determinants For The Uptake Of Alternatively Fuelled Hgvs: Towards A Maturity Framework, Nikolaos Valantasis Kanellos, Xu Zhang

Conference Papers

Purpose of this paper: Alternatively fuelled vehicles (AFVs) have received increasing attention from policy makers and industry practitioners because they are perceived as a silver bullet for decarbonising freight transport (Mohammed et al., 2020; ITF 2021). However, the uptake rate of AFVs by heavy goods vehicle (HGV) freight operators in Europe remains low. With 97.8% of all trucks in the EU running on diesel, only 0.04% of trucks are zero-emission vehicles (ACEA, 2021). Price, technology maturity, infrastructure, and government policy support are factors examined by freight transport operators who consider the switch to AFVs as a low-carbon option (Mohammed et …


Socio-Cultural And Economic Impacts Of Religious Festivals On Sustainable Local Community Livelihoods In Kerala: The Case Of Palakkad, Dr. Bindu V T Nair, Aiswarya Babu N Mar 2022

Socio-Cultural And Economic Impacts Of Religious Festivals On Sustainable Local Community Livelihoods In Kerala: The Case Of Palakkad, Dr. Bindu V T Nair, Aiswarya Babu N

International Journal of Religious Tourism and Pilgrimage

Festivals depict the heritage, culture, and traditions of a particular region. They create a state of exhilaration and enthusiasm. Kerala is a state in southwest India with its own distinct culture and traditions. The state is also known for its religious pluralism. This study attempts to understand the perceived impact of religious festivals on the local community livelihoods in Palakkad, a district in central Kerala. Twelve temples in which religious festivals are held annually, with attendance in the range of thousands, were selected. The selected temples are famous for hosting specific religious festivals which attract a large number of visitors, …


Island Sustainability-Predicted Impacts Of Climate Change On The Tourism Sector In Malta: Recent Experiences And Anecdotes From A Small Island, Andrew Jones Dr, Julian C. Zarb Dec 2021

Island Sustainability-Predicted Impacts Of Climate Change On The Tourism Sector In Malta: Recent Experiences And Anecdotes From A Small Island, Andrew Jones Dr, Julian C. Zarb

International Journal of Islands Research

This paper aims to review threats to, and consequences of current climate change predictions on tourism in Malta. The paper reviews recent published research on the impacts of climate change and consequences of such on the physical social and economic character of tourism operations in the Maltese islands. The validity and practicality of management options to tackle the complex nature and juxtaposition between tourism growth, environment and climate change, and tourism destination management are considered, including an evaluation of management responses, the efficacy of local governance and current and future policy options and choices. The research methodology is primarily focused …


Travelling To The Inner Self: Tourism, Buddhism And Sustainability In The Alpine Area, Tatjana Thimm Nov 2021

Travelling To The Inner Self: Tourism, Buddhism And Sustainability In The Alpine Area, Tatjana Thimm

International Journal of Religious Tourism and Pilgrimage

This paper examines the interdependencies of tourism, Buddhism and sustainability combining in-depth-interviews with Buddhism experts and non-participant observation in a mixed-method approach. The area under investigation is the Alpine region of Austria, Germany and Switzerland, since it is home to Asian and Western forms of Buddhism tourism alike. Results show that Buddhism tourism as a value-based activity on the one hand is not commercial, but since demand is rising, on the other hand tendencies towards more commercial forms can be observed. As a modest form of activity Buddhism tourism does not shape the landscape of the Alpine area and by …


The Impact Of A Sustainable Muslim Model On Community Development With Special Reference To Religious Tourism, Tariq H. M. Elhadary Apr 2021

The Impact Of A Sustainable Muslim Model On Community Development With Special Reference To Religious Tourism, Tariq H. M. Elhadary

International Journal of Religious Tourism and Pilgrimage

This paper uses the descriptive qualitative approach to answer questions about how a Sustainable Muslim Model (SMM) could work as a new approach to developing and sustaining communities. This study embraces the textual analysis method to examine the prevailing published research in the context of sustainability and community development. A number of scholars have approved this textual analysis method as a tool to study religious texts.

The purpose of this paper is to give an overview and discuss the status, issues and challenge of community development in tourism. As religious tourism is gaining more ground over time, the need to …


Applying Interpretation Principles To A Non-Western (Japanese) Training Context, Naoko Yamada, Jeffrey Skibins, Betty Weiler Feb 2021

Applying Interpretation Principles To A Non-Western (Japanese) Training Context, Naoko Yamada, Jeffrey Skibins, Betty Weiler

International Journal of Tour Guiding Research

Interpretive guides play an indispensable role in achieving tourism and sustainability outcomes. Although interpretation theory and best practice principles are supported by literature, they have been primarily developed in Western countries. Little work has been done to evaluate the cross-cultural applicability of using Western-based interpretation in training non-Western interpretive guides. This study evaluates the use of Western-based interpretive competencies in a Japanese training context. The efficacy of the training was assessed using quantitative and qualitative pre- and post-training data from all 42 trainees. Training programs were successful in improving trainees’ perceptions of the importance of links between individual roles and …


Review Of: Religious Tourism And The Environment, Jaeyeon Choe Jan 2021

Review Of: Religious Tourism And The Environment, Jaeyeon Choe

International Journal of Religious Tourism and Pilgrimage

Despite increasing scholarly attention on the environmental impacts of tourism, there has been little research on the environmental impacts of religious tourism and pilgrimage. As the oldest form of tourism, millions of people continue to travel to sacred places across the globe each year. In addition, despite the continuous growth of religious festivals and ceremonies at sacred sites such as Kumbh Mela, India, the impact of religious tourism on the environment and its role in the sustainable development of destinations is under explored. Religious Tourism and Environment edited by Kiran A. Shinde and Daniel H. Olsen is an original edited …


The Covid-19 Pandemic And Religious Travel: Present And Future Trends, Daniel H. Olsen, Dallen Timothy Nov 2020

The Covid-19 Pandemic And Religious Travel: Present And Future Trends, Daniel H. Olsen, Dallen Timothy

International Journal of Religious Tourism and Pilgrimage

The COVID-19 pandemic of 2020 has had dramatic effects on both the health and economic stability of countries around the world. While several scholars and media commentators have suggested that the pandemic would be a good time to reset an unsustainable tourism system, left out of these discussions has been the impacts on religion and religious travel. The purpose of this paper is to review the impacts of the COVID-19 pandemic on religion and religious travel, including the tensions that have arisen between religious communities, governments and health officials. The paper then discusses potential futures regarding religious travel in a …


Evolution Of Tourism, Challenges, And Its Sustainability In An Island State: Case Study Of Malta, Silvio Attard Oct 2020

Evolution Of Tourism, Challenges, And Its Sustainability In An Island State: Case Study Of Malta, Silvio Attard

International Journal of Islands Research

This study analyses historic developments in Malta’s tourism industry, focusing on the changing characteristics of demand and supply. The recent surge in inbound tourism appears to be largely driven by increased air connectivity to and from Malta. The advent of low-cost carriers is considered an important positive supply shock on the local sector. At the same time, the sustained shift towards stays in private accommodation can be partly explained by changing preferences, but also by capacity constraints in collective accommodation establishments. Moreover, the paper discusses the economic importance of tourism for the Maltese economy. It also examines the issue concerning …


Pilgrim’S Motivations: A Theoretical Approach To Pilgrimage As A Peacebuilding Tool, Sílvia Aulet Serrallonga Sep 2020

Pilgrim’S Motivations: A Theoretical Approach To Pilgrimage As A Peacebuilding Tool, Sílvia Aulet Serrallonga

International Journal of Religious Tourism and Pilgrimage

This paper will explore the relationship between pilgrimage and peacebuilding. Studies on peace refer to three dimensions: peace from a personal dimension and spiritual sphere; peace from a social dimension and; peace from an environmental dimension (Sánchez Sánchez & Fernández Herreira, 1996). The connection between pilgrimage and peacebuilding starts with the individual quest of pilgrims; however, can be explored in the other two dimensions. The experience of pilgrimage and the pilgrims’ quest for inner peace can enhance a respectful attitude towards people and places. Through interviews and observation on two pilgrimage routes in Spain (the Camino de Santiago and Camino …


Faith-Based Activities And Tourism: Exploiting The Possibilities For Religious Tourism Development In Anaocha Local Government Area, Nigeria, Emeka Okonkwo, Afamefuna Eyisi, Daniel Okoye Apr 2020

Faith-Based Activities And Tourism: Exploiting The Possibilities For Religious Tourism Development In Anaocha Local Government Area, Nigeria, Emeka Okonkwo, Afamefuna Eyisi, Daniel Okoye

International Journal of Religious Tourism and Pilgrimage

Over the years, people have travelled for various motivations, giving birth to various types of specific interest tourism. The result is that various scholars have devoted their research to these specific areas of tourism. One such area of tourism that has grown exponentially is religious tourism (which some scholars also called spiritual tourism). This type of tourism explores travels motivated by the desire to visit places that inspire an individual’s belief system and to meet with people that share the same faith. Our study aims to understand the faith-based activities and religious centres in Anaocha Local Government Area (LGA) of …


Stakeholder Engagement And The Future Of Irish Public–Private Partnerships, Gail Sheppard, Matthias Beck Jan 2020

Stakeholder Engagement And The Future Of Irish Public–Private Partnerships, Gail Sheppard, Matthias Beck

Articles

Building on recent works that stress the importance of stakeholder engagement in partnerships, we propose a novel benchmarking framework for the evaluation of public–private partnerships. This framework describes mutuality and the preservation of organisational identity as the ideal characteristics of partnerships because they, in turn, encourage stakeholder support for public–private partnerships. Applying this framework to infrastructure public–private partnerships in Ireland, we note that mutual accountability has been weakened following the financial crisis. Meanwhile, con-sultation with clients such as key public–private partnership stakeholders, which would help articulate organisational identities, remains patchy across the education, justice
and health public–private partnership that we …


Developing A Unified Approach To Sustainable Consumption Behaviour: Opportunities For A New Environmental Paradigm, Vivienne Byers, Alan Gilmer Jan 2018

Developing A Unified Approach To Sustainable Consumption Behaviour: Opportunities For A New Environmental Paradigm, Vivienne Byers, Alan Gilmer

Articles

Politicians and national policy makers seek to encourage individuals to engage in a wide range of pro-environmental practices to address both discrete environmental problems and major global challenges such as climate change. Theoretically, the field of behavioural management in environmental consumption which seeks to change holarchic open human systems, is much contested. This paper proposes to develop a synthesized conceptual framework embracing a unified approach that addresses the systematic, structural, and institutional perspectives on how consumption, through public policy initiatives, can be developed and changed to reflect a deeper ecological foundation. This approach considers the debate regarding policy and behavioural …


Understanding How Social Entrepreneurs Fit Into The Tourism Discourse, Ziene Mottiar, Karla Boluk Jan 2017

Understanding How Social Entrepreneurs Fit Into The Tourism Discourse, Ziene Mottiar, Karla Boluk

Books / Book chapters

This chapter discusses how social entrepreneurs fit into the existing tourism discourse. It examines four areas of literature in particular, tourism entrepreneurs, sustainability, destination development and intrapreneurship, and analyzes how introducing the concept of social entrepreneurs into these discussions is useful, and contributes to our understanding. Furthermore the paper illustrates that as social entrepreneurs are relevant to a broad range of issues in the tourism literature this should prevent the development of research silos where social entrepreneurship scholars seek out their own vein of research. The nexus of common ground and interests, as displayed in this chapter, should enhance the …


Religious Heritages As Tools For Sustainable Economic Development: The Case Of Ireland’S Ecclesiastical Settlement Glendalough, Vreny Enongene, Kevin Griffin Jan 2016

Religious Heritages As Tools For Sustainable Economic Development: The Case Of Ireland’S Ecclesiastical Settlement Glendalough, Vreny Enongene, Kevin Griffin

Conference papers

Accelerating the shift towards a more sustainable sector are the priorities for the tourism industry (UNWTO, 2015). Therefore, it is against this background, that the United Nations general assembly has approved the adoption of 2017 as the international year of sustainable tourism for development, with the unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability, while raising awareness of the true dimensions of the sector which is often undervalued (UNWTO, 2015), in which the religious tourism sector is no exception. Nonetheless, within the religious tourism scholarship, the role tourism to religious heritages might …


Supporting Sustainability Through Developing A Learning Network Among Traditional Food Producers: Applications Of Action Learning, Paul Coughlan, David Coghlan, Denise O'Leary, Clare Rigg, Doireann Barrett Jan 2016

Supporting Sustainability Through Developing A Learning Network Among Traditional Food Producers: Applications Of Action Learning, Paul Coughlan, David Coghlan, Denise O'Leary, Clare Rigg, Doireann Barrett

Articles

Purpose: The chapter describes and reflects upon an EU-funded research initiative, TRADEIT, which has attempted to develop a learning network among European traditional food producers as one way of contributing to the economic sustainability of the ventures, the social sustainability of the food’s regional character, and the environmental sustainability of food production through the use of traditional methods.

Design/methodology/approach: The chapter describes TRADEIT before moving on to an exploration of learning in organizations and networks. It outlines the action learning research methodology developed and implemented to explore the development of a learning network in TRADEIT. A single case history …


An Entrepreneurial Context For The Theory Of The Firm: Exploring Assumptions And Consequences, Arturo E. Osorio, Paul Donnelly, Banu Ozkazanc-Pan Dec 2015

An Entrepreneurial Context For The Theory Of The Firm: Exploring Assumptions And Consequences, Arturo E. Osorio, Paul Donnelly, Banu Ozkazanc-Pan

Articles

While entrepreneurship may be driven by personal interests and lifestyle choices, entrepreneurial actions are not only economically driven opportunity-searching processes but also enactments of social transformation that may or may not lead to socioeconomic benefits. We advance that exploring these entrepreneurial processes can inform a theory of the firm that may explain how socioeconomic processes shape the socioeconomic environment of communities while serving individuals. This article discusses several understandings of the firm, as theorized in extant literature. Guided by these different conceptualizations, we present a case study of an artist and artisan cluster in Western Massachusetts to demonstrate various understandings …


Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory, Aidan O'Driscoll, Marius Claudy, Mark Peterson Dec 2013

Understanding The Attitude-Behavior Gap For Renewable Energy Systems Using Behavioral Reasoning Theory, Aidan O'Driscoll, Marius Claudy, Mark Peterson

Articles

Consumer adoption of renewable energies is an important step towards less carbon-intensive and more sustainable energy systems. But despite growing ecological awareness and articulated preferences for green products, renewable energies face slow rates of diffusion in consumer markets. This has been hard to explain given consumers’ favorability to the concept of products that lower one’s impact on the natural environment. This study uses data from 254 homeowners in Ireland to investigate the psychological process of adopting a renewable energy system – solar energy panels. Applying Behavioral Reasoning Theory (BRT), this research examines a proposed model in which reasons both for …


Sustainable Purchasing Practices: An Investigation Into Current Industry Awareness And Practice, Frank Palisi, Kathryne Newton, Edward Sweeney Feb 2013

Sustainable Purchasing Practices: An Investigation Into Current Industry Awareness And Practice, Frank Palisi, Kathryne Newton, Edward Sweeney

Conference papers

This research study illustrates the importance of sustainable purchasing practices for organizations in the U.S. distribution industry and answers several important questions: what is the current awareness of U.S. organizations regarding sustainable purchasing practices; to what extent are U.S. organizations evaluating, selecting, and retaining suppliers based upon sustainable purchasing practices; and to what extent are sustainable purchasing practices being implemented by the U.S. organizations under study? With an ever increasing global economy, is it critically important for organizations to put in place sustainability practices; the biggest impact organizations can make is often in an organization’s purchasing department. The researcher begins …


Exploring Sustainability Practices And Reporting At Musgrave Group: A Case Study Of An Irish Private Company., Rebecca Maughan, Brendan O'Dwyer Jan 2010

Exploring Sustainability Practices And Reporting At Musgrave Group: A Case Study Of An Irish Private Company., Rebecca Maughan, Brendan O'Dwyer

Conference papers

The purpose of this paper is to present the findings of a case study of a large Irish company, Musgrave Group, which has been engaged in sustainability practices and reporting since the late 1990s. In doing so the paper provides an in-depth account firstly of the internal motivations for the company’s engagement with sustainability practices and reporting and secondly of the process through which the sustainability practice gained internal support and began to be integrated into the day to day activities of the company. The case study of the company involved a series of interviews with key participants in the …


Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman Jan 2007

Landscape And Geotourism: Market Typologies And Visitor Needs, Catherine Elizabeth Gorman

Conference papers

Purpose: The purpose of this paper is to explore Geotourism (landscape tourism) in the context of the Irish tourism experience, to develop visitor typologies and propose an approach that will ensure greater sustainability by addressing market value and requirements through the use of marketing techniques and tools.

Methodology/Approach: An evaluation of existing geotourism resources and information was undertaken. A gap was identified in terms of marketing the Geotourism product. This gap is identified as a break the delivery of the experience to the most suitable customer and is addressed by identifying specific typologies, their requirements and making suggestions …