Business Commons^™

Communication At The Core: Exploring Decision-Making When Communication Is At The Heart Of An Organisation’S Strategy Development, Sinead Hewson

Theses

This investigation considers whether the position, territory and scope of the public relations function in organisations influences strategic thinking, decision-making, and results. Scholars say communication is a strategic management function and has a significant role to play (Grunig J.E., Dozier and IABC Research Foundation 1992, pp. 325–356; Kitchen, 1997, pp. 43–73). Yet, the strategic expertise of communicators is neither understood nor acknowledged outside of the sector. The study’s investigation into the issue and level of access to industry opinion-makers adds to the strategy discussion, while the proposed model of Adaptive Communication contributes to new knowledge.