Business Commons^™

Research Methodology In Business: A Starter’S Guide, Mohamed Af Ragab, Amr Arisha

Articles

A cardinal requisite of successful research lies in the proper selection of the research methodology applied to achieve research objectives using the available resources. In addition to acquiring sufficient knowledge of their specific research topic, researchers are urged to develop good understanding of alternative research methodologies at their disposal to be able to identify the best-suited methods to address the research question. This, however, often poses a challenge for novice researchers who face difficulty in grasping the vast methodology landscape and its encompassing array of debates. The purpose of this paper is to provide new researchers with a comprehensive overview …