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An Examination Of The Role Of Intuition In Individual Decision Making In Organisations, Rory Martin, Philomena Hanlon

Conference papers

The feeling of knowing without knowing has often been described as listening to your heart, trusting your gut, or using your intuition. As decision makers face more turbulent and complex environments, rational analysis may not always be able to assist in yielding optimal results. In cases where sufficient data is not available or the situation is one that the decision maker or the organisation has not faced before, the decision maker may utilise intuition to guide them through uncertainty (Lank & Lank 1995:19). This paper looks at the role that intuition plays in individual decision making in organisations. The primary …