Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Irish Marketing Review, Vol. 8, 1995, Unknown
Irish Marketing Review, Vol. 8, 1995, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Imr Case Study - Kleen, Brenda Cullen
Imr Case Study - Kleen, Brenda Cullen
Issues
This case looks at a firm's dilemma about whether or not to invest in developing an existing brand in a rapidly changing detergent product market. Three experts comment.