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Full-Text Articles in Business
The Internationalization Of Creative Professional Service Firms, Deirdre Mcquillan
The Internationalization Of Creative Professional Service Firms, Deirdre Mcquillan
Doctoral
The need to understand the internationalization process of the organization is a field of increasing contemporary interest due to greatly intensified trade flows between nations over the last two decades. While traditionally internationalization was generally pursued by manufacturing firms, service organizations, including creative professional service firms (creative PSFs) such as architects now commonly internationalize their activities. However, theory to date continues to focus on traditional manufacturing firms, and while insights relating to service firm internationalization have gained traction over the last decade, theoretical contributions remain fragmented and overlook the particular features of how creative PSFs internationalize. This is despite the …
Social Norms Marketing, Social Networks And Alcohol Consumption: A Collegiate Context. Investigating Feasability In Ireland., Sarah Samdani
Social Norms Marketing, Social Networks And Alcohol Consumption: A Collegiate Context. Investigating Feasability In Ireland., Sarah Samdani
Doctoral
The current Irish policies have not been adequately effective in reducing alcohol consumption. There is a need to consider alternative strategies, such as the increasingly popular SN marketing campaigns, which have been applied successfully in the US college system. However, the potential of these campaigns has not been evaluated in Ireland. It is also not clear from the literature if descriptive or injunctive norm types will be more likely to induce behaviour change. Further, while SN interventions tend to provide ‘friends’ or ‘typical student’ as referent groups, little is understood about how individuals visualize these groups and how salient these …
Spaces, Emotion And Heavy Metal Subcultural Control: Music Consumption And Civilising Processes., Gary Sinclair
Spaces, Emotion And Heavy Metal Subcultural Control: Music Consumption And Civilising Processes., Gary Sinclair
Doctoral
Despite the longevity, cultural relevance and global popularity of heavy metal, it has been noticeably absent from both the Birmingham School‟s subcultural studies, the Centre for Contemporary Cultural Studies (CCCS) and in consumer community contexts informed by post-subcultural perspectives (e.g., neo-tribes). This study examines the Irish heavy metal scene. The literature review considers the problematic aspects of applying both frameworks (subcultural and post-subcultural) to heavy metal and other similar contexts. I argue that Norbert Elias‟s figurational sociology (relatively underutilised in previous consumer research), can be used to bypass the agency–structure dualism that impedes both approaches. It is also advanced that …