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Mediators Of Meaning: A Critically Reflexive Study Of The Encoding Of Irish Advertising, Aidan Kelly
Mediators Of Meaning: A Critically Reflexive Study Of The Encoding Of Irish Advertising, Aidan Kelly
Doctoral
This thesis explores the socially constructed process through which advertising agencies and practitioners encode advertisements. It draws from an interdisciplinary theoretical framework, and the study is positioned within the critical marketing studies literature. The literature review explores the relationship between advertising and the theory of ideology, the interaction between advertising and the cultural world and the role of advertising agencies as “cultural intermediaries” within consumer culture. An ethnographic study of an Irish advertising agency was conducted, during which primary data was collected in the form of internal agency meetings, agency documentation interviews with advertising practitioners and participant observations. The study …
Barriers To Adopting Activity-Based Costing Systems (Abc): An Empirical Investigation Using Cluster Analysis, Fawzi Abdalla Abusalama
Barriers To Adopting Activity-Based Costing Systems (Abc): An Empirical Investigation Using Cluster Analysis, Fawzi Abdalla Abusalama
Doctoral
This research seeks to establish why ABC adoption rates are low given the claimed benefits of the system. The view is taken that there are likely to be two sets of interacting variables influencing ABC adoption, contingent variables and the company’s ability or willingness to address implementation barriers. The contingency approach is a recent and important development in ABC research. From the perspective that there is no one universally appropriate MAS system, but that the appropriateness of any system is dependent on the factors facing the firm, it can be argued that ABC system adoption and success will depend upon …
How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell
How Does Advertising Articulate The Tropes Of The Posthuman That Exist In Contemporary Culture?, Norah Campbell
Doctoral
The posthuman is a concept that has accrued much currency in disciplines as diverse as legal theory, artificial life science and philosophy. This thesis explores the meaning of the concept by initially examining what it means to be human, finding that art and science have so far failed to provide a long-lasting definition of humanness. Instead of a temporal “coming-after” stage of humanity, posthumanism might be more usefully seen as a concept that draws attention to the cracks that have always existed in the apparently water-tight description of the human- how the “human” has changed radically and continues to change …
Young Irish Adults In Civil Society: Volunteering, Reflexive Identity Work And Social Capital, Geoffrey Robert Weller
Young Irish Adults In Civil Society: Volunteering, Reflexive Identity Work And Social Capital, Geoffrey Robert Weller
Doctoral
This thesis seeks to explain how young Irish adults are capable of achieving identities as episodic volunteers. Participation in civil society in Ireland is changing, with new forms of volunteering emerging (Donoghue et al 2006). Issues of identity and identity construction appear to be symptomatic of these changes (Beck and Beck-Gernsheim 2002). This research focuses upon young Irish adults identity work as they discursively construct their episodic volunteering (Macduff 2005). The research uses a discourse analysis lens (Wetherell 1998; Wetherell and Edley 1998, 1999; Edley and Wetherell 1995, 1996, 1997, 1999; Edley 2001). It is based upon 17 intensive interviews …
The Influence Of The Servicescape On Post-Consumption Processes, Daire Hooper
The Influence Of The Servicescape On Post-Consumption Processes, Daire Hooper
Doctoral
The physical and atmospheric cues in service environments have long been accepted as potent contributors to consumers’ overall evaluations of their service experiences. Theoretical frameworks conceptualising how these environmental cues impact on both emotional and cognitive processes have been put forward, yet the empirical work supporting these theories has become highly disjointed with a great deal of confusion regarding what should be classified as an environmental stimulus. By integrating the extant literature, this dissertation attempts to overcome theoretical ambiguities and proposes a second order factor model of service environments, also known as the servicescape, which is subsequently tested using a …