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Editorial: Investigating The Effect Of The Physical Context On Customer Experience, Helen L. Bruce, Ewa Krolikowska, Tara Rooney
Editorial: Investigating The Effect Of The Physical Context On Customer Experience, Helen L. Bruce, Ewa Krolikowska, Tara Rooney
Articles
This editorial introduces a special issue of the Journal of Services Marketing, dedicated to articles discussing the effect of the physical context on customer experience. The editorial identifies diverse areas of extant knowledge which researchers might draw upon when investigating the effect of the physical context on customer experience. to inform future research agendas.