Business Commons^™

Late Night Television And Its Impact On The Music Industry Via Album Sales And Social Media, Matthew Robin

Honors Capstone Projects - All

Experiential learning has been a large part of my college experience. My work experiences have allowed me to understand the music industry in a very unique way. One experience was my semester in Los Angeles, where I worked at Jimmy Kimmel Live! It was there that I was able to see the influence that these shows could have on musical guests and vice versa. The late-night landscape is as booming as it ever has been, with many different outlets for talent. I wanted to demonstrate that the process of getting an artist on a late-night show is a very …

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Honors Capstone Projects - All

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …

3d – Personalized Statues Business Plan: Istatue, Junjie Li

Honors Capstone Projects - All

Opportunity Statement

As people in our current society are becoming more fashionable and self-expressive, the demand of products that can enhance uniqueness and demonstrate personality is increasing drastically. iStatue, with the introduction of 3D Personalized Statues, will provide a unique product with quality and satisfaction to its customers.

Business Concept & Product

iStatue will challenge market leaders Build-a Bear Workshop and American Girl with a personalized toy to satisfy customers’ unique needs. The sculpture is a personalized toy in which the face head of the statues are made based on the picture of customers and customers control over which the …

Short Line Railroading In The Northeastern United States: Its Relevance And Future In Connecting Industry To The North American Rail Network, William Jay Hotaling

Honors Capstone Projects - All

Short line railroads are vital links in the North American rail network. To remain profitable and viable they must keep abreast of technological advancement and increase cooperation both amongst themselves and with large railroads. Short line railroads fulfill a need in the market place: efficiently distributing and collecting freight transferred locally, nationally, and abroad. Their health and success are a vital component to the continued economic viability of industry in the American northeast. This paper examines short line railroading in the northeastern United States and its relevance and future in connecting industry to the North American Rail Network.

To determine …

Fifa 2014 World Cup: Brazil’S Unending Headache: An Economic Investment That Challenges The Country’S Future, Bruna Almeida Lopes Barreto

Honors Capstone Projects - All

Brazil is soccer. The game is so deeply ingrained in daily life - in Brazilian identity and self-esteem- that they define each other. Soccer is so profoundly intertwined with Brazilian culture that familiarity with the sport begins early, producing a bottomless pool of talent. Year after year, soccer stars seem to roll out of Brazil like cars off a factory assembly line; it’s a natural talent that grows in almost every Brazilian child. Soccer means passion to Brazilians; it is the symbol of their nationality, as they have proven to be very the best at it.

Now, Brazil finally has …

The Effects Of Foreign Direct Investment On Sovereign Debt Sustainability In Latin America, Oriana I. Fuentes

Honors Capstone Projects - All

Sovereign debt has been a central political issue in Latin American nations for many years, especially considering the region’s long history of defaults and restructurings. Finding ways to grow sustainably at manageable levels of indebtedness has certainly been a challenge, especially with the large number of factors that play into how a nation finances itself and its growth. One of these factors, foreign direct investment (FDI), has attracted significant attention after countries became more politically stable and protective of investor interests in the early 1990s. As a result, inflows of FDI have grown at record levels reaching over $112 billion …

Capitalization Structure: The Effects Of Leverage On Growth Prospects, Laura Cawley, Roers Janku

Honors Capstone Projects - All

In this paper we quantitatively analyzed capital structure to lead to an understanding of the effects of debt within capital structure. Utilizing EBITDA growth as a proxy for the effects of leverage, we quantitatively analyzed the impact of the capitalization decision. Through the use of a model we analyzed 180 companies to come to conclusions about the EBITDA growth rate necessary as determined by leverage.

University Union: Becoming Syracuse University’S Official Programming Board And A College Programming Paradigm, Robert John Dekker

Honors Capstone Projects - All

This Capstone project completed per the requirements of the Renee Crown University Honors Program in form is part research paper, part personal narrative, part topical history, part business plan, part guide and resource, and part portfolio. It is structured in four critical parts. The first will be a history of programming at Syracuse University as it relates to the history of University Union, the university’s official programming board. This overview covers fifty years, beginning in 1962 with the founding of the board. Following this will be an assessment of the capacity of college programming to further the goals of unifying, …