Business Commons^™

Build, An Unorthodox Guide To Making Things Worth Making, Jay Nathan

Journal of Global Awareness

No abstract provided.

Global Brands Value Chains Create Competitive Advantage, Adriana N. Marchetti

Journal of Global Awareness

Marriott International, Inc., is an American international hospitality company that operates a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott in 1927, the company is based in Bethesda, Maryland, USA. In May 1927, the company began as an A&W Root Beer franchise in Washington, DC. Founders J. Willard and Alice Sheets Marriott started their business by selling cool drinks in the hot, muggy Washington, DC summers.

Since then, Marriott International has established itself across 139 countries with 8,000+ properties offering around 1.5 million guest rooms. This paper will explore Marriott International’s products and services, global …

Target: How A Top Retailer Overseas Global Sourcing Challenges, Gloria Clarissa

Journal of Global Awareness

As one of the largest and most distinguished retailers in the United States, Target Corporation has faced a multitude of global sourcing challenges, as well as other internal and external issues. Through research, Target’s implementation of several processes and systems can be analyzed to explore how it counters the ever-changing market and global supply chains. This includes analyses of its history, business model, supply chain components, and value chains. In conclusion, this comprehensive study provides valuable insights into Target Corporation’s business operations, market positioning, supply chain management, and challenges. By capitalizing on opportunities and fortifying its brand promise, Target has …

Zara, The Global Fast Fashion Pioneer From Spain, Hibah Ahmad

Journal of Global Awareness

Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company’s unique business model, characterizing them as “fast fashion,” allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara’s supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry.

How Does Pepsico Manage To Navigate In A Market Characterized By Intense Competition?, Thor K. Søndergǻrd

Journal of Global Awareness

This research article is about PepsiCo's evolution, supply chain, and how they manage in a market characterized by intense competition. PepsiCo has grown into a strong global company with a diverse portfolio. Positioned in competitive beverages and snacks markets, the company faces a lot of competition but manages to maintain its market position and continues to generate market share. The "PepsiCo Way" initiative focuses on optimizing the supply chain for effectiveness, strength, and sustainability. While navigating challenges, including the trend toward healthier options, PepsiCo continues to adapt and innovate for future success.

Latin American Participation In The Current Process Of Economic Globalization, Sullivan D. Padgett

Journal of Global Awareness

From World War II to the present, Latin America has participated in the current process of economic globalization to varying degrees. The Washington Consensus of the late twentieth century supplanted the region’s earlier model of state-led development and increased its participation in the global capitalist regime. However, Latin America has shown minimal participation in the current process of economic globalization since the late 2000s and, instead, espouses regionalization. Nevertheless, regionalization has proven to be an arduous undertaking in Latin America, especially with China’s increasing regional influence. Variations of benefits are discussed, and recommendations are offered. While the future of Latin …

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Leadership: Six Studies In World Strategy, Jay Nathan

Journal of Global Awareness

No abstract provided.

Boeing Co: Ethical Failures And Business Scandals, Bahia Benabbad Touirs

Journal of Global Awareness

Recent advances in technology have completely changed people’s outlook on the world. Instant access to limitless information has revamped consumer behavior and expectations from the companies they interact with; therefore, social responsibility has become a crucial talking point in the business world as customers increasingly monitor their actions. A recent study showed that 70% of consumers want to know how brands are addressing social and environmental issues, and 46% of consumers believe it plays a decisive factor in their purchasing decision process (Duan, Hofer, & Aloysius, 2021). Even though this has its effects in every industry, this paper will focus …

Social Engineering Cyber Threats, Young B. Choi, Josh Rubin

Journal of Global Awareness

The article explores the pervasive threat of social engineering in cybersecurity, emphasizing its success in infiltrating information systems by manipulating individuals rather than employing traditional hacking methods. The author underscores the vulnerability arising from human trust, as individuals, especially those lacking technology education, tend to be targets. While cryptography offers partial security, social engineering complicates overall system security. Mitigation strategies include educating employees on threats, risks, and security policies, coupled with enforcing penalties for noncompliance. Additionally, employing two-factor authentication and physical token-based access adds layers of protection. The article delves into semantic attacks, classifying various exploitation methods and emphasizing the …

Apple: Global Ethics And Transformational Leadership, Bisma Ahmed

Journal of Global Awareness

Apple Inc. is an American technological company that designs, manufactures, and sells various products such as laptops, phones, accessories, streaming services, licensing services, and so much more. The paper explores the corporate responsibility and unethical business practices that arise from the global sourcing of Apple’s products. The company established many relationships with suppliers in East Asia to meet the rigorous demands of consumers, promising high-quality products at the expense of factory workers. However, global sourcing comes with unethical business practices. There have been various cases against Apple’s suppliers. This research highlights unfair working conditions, overworking employees, and environmental pollution that …

Impact Of Covid-19 Pandemic On Marketing Of Education, Shreekant Joag

Journal of Global Awareness

The COVID-19 pandemic forced many schools to partially or totally switch to remote communication methods for delivering education in the years 2020-2021. It is believed that forced compliance with unfamiliar and even unpreferred modes of behavior can have a profound and lasting impact on people’s attitudes and opinions toward the behavior itself because of first-hand exposure and experience. It is, therefore, possible that this experience with remote teaching and learning could have materially changed both instructors’ as well as students’ attitudes toward remote delivery of education. Such changed attitudes may predict their future choices and behavior.

This paper will present …

Climate Change And Its Effects On Conflicts, Ann Lalicker

Journal of Global Awareness

Over the last 50 years, scientists studied the Earth’s warming temperatures and the resulting effects. Although climate change is not a new concept in current events, the consequences it has on exacerbating growing tensions and sustaining violent and nonviolent situations are less widely discussed. Of course, conflicts, internal or international, and their causes are multifaceted and cannot just be explained by one factor alone. However, climate change has a definite role in creating tensions that lead to violent or nonviolent conflict, including famine and displacement, as well as war. Although this rapid climate change is relatively recent in human history, …

Effect Of Covid-19 On Food Pricing And Coping Strategies Among Households In Kakamega County Kenya, Angela Mungai

Journal of Global Awareness

Food price shocks exacerbated by the COVID-19 pandemic have the potential to threaten food security, especially among low-income households. The aim of this study was to assess the effect of COVID-19 on food prices and the coping strategies of households in Malava and Lurambi Sub-Counties of Kakamega County, Kenya. The researchers adopted a descriptive survey design for this study. A semi-structured questionnaire was developed using KoBo Collect and synchronized to the Open Data Kit (ODK) server and used to collect data from a sample size of 200 households. Data was analyzed using Statistical Package for Social Sciences Version 26 to …

The Coming Transformative Impact Of Large Language Models And Artificial Intelligence On Global Business And Education, Eva K. Jermakowicz

Journal of Global Awareness

Rapid advances in the capabilities of Large Language Models (LLM) as a basis for Artificial Intelligence (AI) applications, and their sudden wide accessibility, have garnered significant attention recently. These technologies (e.g., ChatGPT, BARD), which have the ability to predict and generate human language, have led to excitement and concerns regarding their use in various industries. This paper explores the history of LLM, examines their applications in business and education, and delves into the critical ethical concerns and challenges of these emerging technologies to ensure that their uses are not only effective, but also responsible and equitable.

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

The Wall And The Bridge: Fear And Opportunity In Disruption’S Wake, Jay Nathan

Journal of Global Awareness

No abstract provided.

The Story Behind The Mouse: Transformational Leadership At The Walt Disney Company, Alexandra Liotopoulos

Journal of Global Awareness

This paper will focus on the evolving leadership styles and challenges associated with them for the global media and entertainment conglomerate, the Walt Disney Company. While it started as a family-owned business by two humble brothers with a dream to create and innovate, it has evolved into a multinational and multi-sectoral company serving audiences of all ages. The Walt Disney Company is a company that allows its fans to grow with it, as those who start as fans could eventually work for the company in various capacities. The purpose of this paper is to analyze the leadership styles of Walt …

How Cvs Health Creates Competitive Advantage Through Global Supply Chains, Aylin Santizo

Journal of Global Awareness

This research article is about how CVS Health operates and sustains its existence in the healthcare market. It also illustrates what makes CVS Health stand out from their competitors, and its position in the S&P sector. CVS Health started as a Consumers Value Store where all types of miscellaneous products were sold. Later CVS evolved, became a pharmaceutical company, and began to see more profit; eventually, they changed their company name to CVS Pharmacy to focus more on the healthcare aspect because it brought in more revenue. Expanding their healthcare services also helped expand the company’s market presence. Currently, the …

The Neglected Need For And The Effects Of Sustainability In Accounting Curriculum, Timothy G. Coville

Journal of Global Awareness

In 2013, the American Institute of Certified Public Accountants (AICPA) issued a paper that encouraged accountants to use their expertise and skills to “help an organization link sustainability activity to strategies using accounting measures, tools, theories, and techniques” AICPA (Oct. 2013 page 6). Later that same year, the Association to Advance Collegiate Schools of Business (AACSB) added “diversity, sustainable development, environmental sustainability, and other emerging corporate and social responsibility issues” to its accreditation standards for accounting programs AACSB (2013). All along sustainability, accounting continued to grow in importance, as evidenced by the percentage of S&P 500 companies that issue sustainability …

A Tool-Kit For Ethics Self-Assessment (Esa), Anna Karmanska

Journal of Global Awareness

The primary objective of this article is to present the concept of the original tool Tool-Kit for Ethics Self-Assessment (ESA), which was created to strengthen ethical values important in human conduct not only in the area of business but also in other fields of human activities.

The text includes a reflection on the search for a universal set of ethical values, a presentation of the context important for undertaking the related initiatives following “An Appeal for a Global Ethics Framework & A Tool-Kit for Ethics Self-Assessment,” a general description of the process of creating and characterizing the …

Notes From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

Letter From The Editor, Jay Nathan

Journal of Global Awareness

No abstract provided.

The New Map: Energy, Climate, And The Clash Of Nations, Jay Nathan

Journal of Global Awareness

No abstract provided.

Diversity And Employees’ Challenges In The Workplace: The Case In Selected Resorts In Calamba City, Laguna, Philippines, Mark Gabriel Aguilar, Rizza Fonacier, Andrea Duldulao, Shella Marie Pangilinan, Jeanella Mae Paz, Sheryll Cruz, Trisha Mae Nicole Marticio, Vivialyn Pecayo

Journal of Global Awareness

With present issues pertaining to discrimination and underrepresentation, the growing demand towards equality and equity in society as reflected in legislative bills being filed, street demonstrations, and organized programs, and the number of studies that confirms higher productiveness of diverse workplaces, employers are expected to evaluate prospective employees' socio-demographic profiles aside from knowledge, skills, and personality. This has led to this study that aims to develop a conclusion if the workplace in the tourism industry, resort establishments in Calamba City, Laguna, embraces diversity, as well as to know the challenges that employees experience in working with colleagues who have different …

Cultural Profile As Determinant Of Work Outcomes In A Collectivist Context, Edward Akoto, Emmanuel Owusu, Prince Gyimah, Augustine Acheampong, Veronica Adu-Brobbey

Journal of Global Awareness

Extant research evidence shows that interpersonal bonds—the bond to the immediate supervisor and work team—have an incremental predictive effect in western settings, neglecting emerging economic and cultural environments. This study, thus, examines the impact of cultural profiles on interpersonal bonds and related performance in an emerging market context. Specifically, the study examines the emergence of profiles based on micro-level psychological collectivism (individualism) and power distance orientations. The study further examines the effect of the emerged profiles on interpersonal bonds and the performance of activities related to the targets of the bonds. A survey questionnaire was used to collect data from …

Why Do Nations Fail In Developing Industries And Sustaining Productive Gdp? A Contrarian Perspective, Jay Nathan

Journal of Global Awareness

Few nations develop and sustain industries for quality and productive gross domestic product (GDP). Understandably, nations differ in their political, economic, natural resources, and technological strengths. Extracting natural resources and exporting them to industrially developed nations and corporations will not contribute to creating new wealth domestically, especially for nations at the bottom of the global industrial pyramid. Additionally, paying attention to the GDP breakdown of industries, and identifying value-adding industries for the future sustainable growth of a nation, is relevant. Instead of the status quo, following GDP growth for its own sake, the contrarian approach is to make strategic choices …

Zero To One, Notes On Startups, Or How To Build The Future, Jay Nathan

Journal of Global Awareness

No abstract provided.

Esg Reporting Impact On Accounting, Finance, Kamala Raghavan

Journal of Global Awareness

The terms ESG (Environmental, Social, and Governance), sustainability, and corporate social responsibility (CSR) reporting are used interchangeably in industry practice. E (environmental), S (social), and G (governance) reporting encompasses qualitative discussions and quantitative metrics, including the company's performance measures against ESG risks, opportunities, and related strategies. Companies have turned to ESG reporting to meet the information needs of their stakeholders and be transparent about their commitments to ESG risk management. ESG issues are growing in importance to companies, investors, and other stakeholders. Users of the companies’ ESG reports seek transparency about the initiatives in addition to accurate and reliable reporting. …