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The Social Amplification Of Haze-Related Risks On The Internet, Mark Chong, Murphy Choy
The Social Amplification Of Haze-Related Risks On The Internet, Mark Chong, Murphy Choy
Research Collection Lee Kong Chian School Of Business
This study explores the implications of the digital network society for public health communication and management through an empirical study on communication related to the transboundary haze crisis in Singapore. Using the Social Amplification of Risk Framework (SARF), the authors applied sentiment and thematic analysis on haze-related posts on an online discussion forum (HardwareZone) and a social networking site (Facebook), as well as to haze-related articles in The Straits Times (a newspaper). The study shows that the medium matters in social amplification of risk: Facebook had an effect on the amplification of emotions while HardwareZone and Straits Times …