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Benchmarking Against The Dirichlet Model On Local Food Products: Does Designation Of Origin Affect Brand Loyalty?, Polymeros Chrysochou, Georges Giraud, George Chryssochoidis
Benchmarking Against The Dirichlet Model On Local Food Products: Does Designation Of Origin Affect Brand Loyalty?, Polymeros Chrysochou, Georges Giraud, George Chryssochoidis
Polymeros Chrysochou
For more than 15 years the European Community has been interested in the support of local food products. The main aim of this strategy was local food products gain a respective market share, alongside with increasing consumer loyalty towards them. Although the results from many studies show high involvement and commitment from consumers towards local food products, the main issue which still exists is whether attributes such as designation of origin influence the actual purchase behaviour and, moreover, behavioural loyalty towards them. For measuring loyalty we applied the Dirichlet model on scanned data on dry-cured ham collected in French supermarkets. …
Rural Tourism And Local Development: The Case Of The Northern Mt Pelion, Greece, Polymeros Chrysochou, Isabella Gidarakou, Panagiota Kokkali, Alexandros Koutsouris
Rural Tourism And Local Development: The Case Of The Northern Mt Pelion, Greece, Polymeros Chrysochou, Isabella Gidarakou, Panagiota Kokkali, Alexandros Koutsouris
Polymeros Chrysochou
The paper intends to critically examine rural tourism development in Mt Pelion, one of the famous Greek destinations. The paper utilises two surveys conducted in Northern Pelion addressing: a) lodging owners, and b) tourists. Through the analysis and critical review of the data of the surveys a number of issues emerge as far as the profiles of lodging owners and tourists, the tourism ‘pull factors’ of the area and the role of rural tourism in local development are concerned. Thereafter, a number of policy implications concerning rural tourism in the area are drawn.