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Consumer Loyalty Behaviour Towards Typical Food Products: Analysis Of French Consumer Panel Data On Dry-Cured Ham, Georges Giraud, Polymeros Chrysochou
Consumer Loyalty Behaviour Towards Typical Food Products: Analysis Of French Consumer Panel Data On Dry-Cured Ham, Georges Giraud, Polymeros Chrysochou
Polymeros Chrysochou
Within the European project so-called TYPIC Typical Food Products in Europe: Consumer Preference and Objective Assessment, supported by the European Commission, DG Research, Quality of Life, www.typic.org which intends to cross-tabulate consumer responses and instrumental analysis of the same origin labelled products: Spanish and French dry-cured hams and German and French red wines. We will present the French results focusing on consumer purchasing behaviour and a descriptive analysis with respect to brand effect for dry-cured ham.