Business Commons^™

Symbolism And Semantic Responses Towards Healthy Eating Among Danish Consumers, Polymeros Chrysochou, Dorthe B. Kristensen, Lenne H. Jeppesen, Klaus G. Grunert, Søren Askegaard

Polymeros Chrysochou

No abstract provided.

Cognitive Components Of Rural Tourism Destination Images: The Case Of Lake Plastiras, Greece, Panagiota Kokkali, Alexandros Koutsouris, Polymeros Chrysochou

Polymeros Chrysochou

This paper aims at exploring issues related to rural tourism destination image focusing on TDI cognitive components. By means of empirical research addressing tourists visiting the Lake Plastiras area, Central Greece, the cognitive components of the area’s TDI were identified along with their effect on destination attractiveness. Furthermore, the influence of tourists’ characteristics on their cognitive TDI was explored. The results indicate that: (1) the area’s TDI can be delineated in six cognitive factors; (2) the area’s attractiveness is significantly influenced by three of these factors; (3) visitors can be classified in four clusters according the cognitive factors; (4) tourists’ …

What Drives Customer Loyalty Towards Greek Wine Varieties? Using Polarization To Model Consumer Loyalty, Yiorgos Kotseridis, Polymeros Chrysochou, Athanasios Krystallis

Polymeros Chrysochou

No abstract provided.

An Exploration Of Loyalty Determinants In Greek Wine Varieties, Athanasios Krystallis, Polymeros Chrysochou

Polymeros Chrysochou

Purpose: This paper aims to provide a deeper understanding of the market structure of red and white wines from Greek wine varieties and measure loyalty behaviour of frequent wine buyers in Greece.

Design/methodology: The study concerned measuring brand performance and loyalty of 4 different Greek wine varieties. Based on stated preference data, basic brand performance measures are estimated through Juster purchase probabilities of brand choice. To measure loyalty behaviour, the polarisation index φ (phi) is used as a measure to model loyalty both at the brand name and specific wine attributes and attribute-levels.

Findings: The findings of the present study …

Why Are Buyers Loyal? Exploring The Role Of Psychographics On Loyalty Performance And Market Structure Of Brands, Polymeros Chrysochou, Athanasios Krystallis, Cam Rungie

Polymeros Chrysochou

Research on brand loyalty from the repeat purchase approach has extensively aimed at describing the structure of the market and defining loyalty patterns. Various models, such as the NDB-Dirichlet, have been used successfully to describe patterns and structure of the markets. A drawback of such models is their inability to incorporate the way buyers' characteristics and psychographics influence the overall market structure and loyalty performance in repeat purchase occasions. Moreover, measuring the type and magnitude of buyer-related effects on brand loyalty could provide additional valuable information to brand managers. This paper aims to provide an approach of estimating the effect …

Exploring Associations Towards Healthy Eating Among Danish Consumers (Poster Presentation), Polymeros Chrysochou, Klaus Grunert

Polymeros Chrysochou

No abstract provided.