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Opportunity Or Obstacle? A Preliminary Study Of Professional Sport Organisations In The Age Of Social Media, Michelle O'Shea, Abel Alonso
Opportunity Or Obstacle? A Preliminary Study Of Professional Sport Organisations In The Age Of Social Media, Michelle O'Shea, Abel Alonso
Abel D Alonso
An extensive body of academic literature has acknowledged the importance that relationship marketing, community alliances and mass communications play in the marketing and branding of professional sport organisations. However, little has been directed at recent media developments and the degree to which they affect professional sport organisations. The present case study examines the ways in which three professional clubs from two different sporting codes are leveraging traditional marketing approaches as well as adapting to emergent technologies and an increasingly media-driven consumer-base. Responses clearly demonstrate the blending of traditional marketing strategies and technology, including social media, in an effort to convert …
Visitor Centers, Collaboration, And The Role Of Local Food And Beverage As Regional Tourism Development Tools: The Case Of The Blackwood River Valley In Western Australia, Abel Alonso, Y Liu
Visitor Centers, Collaboration, And The Role Of Local Food And Beverage As Regional Tourism Development Tools: The Case Of The Blackwood River Valley In Western Australia, Abel Alonso, Y Liu
Abel D Alonso
Past research highlights the importance of collaboration as a critical element in the development of regional tourism. In this context of collaborative relationships, the role of visitor centers in promoting and in raising awareness of existing tourism-related activities, including those with a food and beverage theme is vital. The present study examines the extent to which visitor centers in an emerging tourist destination with a farming background, the Blackwood River Valley in Western Australia, use these tools to develop their local tourism. Face-to-face interviews were conducted among representatives of four visitor centers. Respondents acknowledge much collaboration (as opposed to competition), …