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Full-Text Articles in Business
Proving Yourself: How Top Executives Relate Their Leadership Experience, Ellen S. O'Connor, Denise M. Lucy
Proving Yourself: How Top Executives Relate Their Leadership Experience, Ellen S. O'Connor, Denise M. Lucy
Denise Lucy
We asked 30 top executives (CEOs, COOs, and Presidents) to describe their paths to and in office. Our purpose was to explore how executives practice leadership in the way they discuss their experience. We identified three structures that interviewees used: the full proof, a thesis statement backed by evidence; the narrative plot, a trajectory toward a goal; and the signature story, a defining leadership experience. We argue that structuration proves leadership; that is, full proofs and narrative plots communicate dependability and signature stories convey realism. We also constructed paradigmatic narratives or representative experiences of leadership, which suggest an experiential curriculum …
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Diane Fittipaldi
The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …
Leveraging Human Capital Through Engaged Leadership, David Cooke
Leveraging Human Capital Through Engaged Leadership, David Cooke
David Cooke
A leader needs to decide who they are, what they represent and what they are building. Research shows that there are considerable benefits as regards inspiring loyalty to a company when the leader truly cares about their staff, their customers and their community.
Leadership And Innovation Program, Connie Reimers-Hild
Leadership And Innovation Program, Connie Reimers-Hild
Connie I Reimers-Hild, PhD, CPC
No abstract provided.