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Technology Enhanced Learning: Students' Views, Eileen O'Donnell, Mary Sharp
Technology Enhanced Learning: Students' Views, Eileen O'Donnell, Mary Sharp
Eileen O'Donnell
User feedback is very important in all areas of computer science especially in the development of computer applications. Hence, student feedback on the use of technology enhanced learning in higher education in Ireland is relevant to the quality of the learning resources to be created by learning designers and academics in the future. The book “Student Reactions to Learning with Technologies: Perceptions and Outcomes” (Moyle & Wijngaards, 2012) was published by IGI Global in October 2011. This book includes contributions from various authors who are interested in students’ feedback regarding how technology has impacted on their educational experience. This book …
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Blink And They're Gone: A "Quick-Take" On Impulse Purchase Behavior And Enrollment Marketing In Higher Education, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
The college-decision process that prospective students make has been characterized as deliberate and prolonged -- a classic extensive problem solving behavior model. New research indicates that a significant proportion of students engage in impluse purchase behavior when choosing a college. Marketing implications for enrollment management and "Blink An Intervention Model" are presented
Channeling Buzz Or Bucks? Ethical Implications For Marketing, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Channeling Buzz Or Bucks? Ethical Implications For Marketing, Oscar T. Mcknight, Ronald Paugh, Vahn Knight
Oscar T McKnight Ph.D.
Too often higher education officials equate successful enrollment management with determining the appropriate financial-aid package, assuming the student matriculates. However, there are competing theories as to why a student may be attracted to a particular college. Could it be the "buzz"? This study examines the relationship between buzz and bucks with respect to enrollment objectives. Research findings indicate that it is not an either-or proposition. Moreover, marketers are presented with an ethical responsibility to safeguard the public.