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Full-Text Articles in Business

Editorial: The Idio-Technopolis, Katina Michael May 2012

Editorial: The Idio-Technopolis, Katina Michael

Professor Katina Michael

The rapid rise of social media has brought with it an emphasis on the distinct dimensions of the whole person. Social media recognises that the individual has a personal network of extensions- a home life, a work life, a social life, a study life, a hobbyist life, and much more- some of these identities even hidden from full view. Each of these online value networks are now accessible by big business, where opinion leaders and early adopters are easily distinguishable, and where brand commentary between consumers matters manifold more than any form of targeted advertising.


5 Simple Things You Can Do To Engage Volunteers Using Social Media, Jennifer Kelley May 2012

5 Simple Things You Can Do To Engage Volunteers Using Social Media, Jennifer Kelley

Jennifer Kelley

A presentation given to DuPage Association of Volunteer Administration members.