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Developing A Multidimensional Instrument To Measure Psychic Distance Stimuli, Douglas Dow, Amal Karunaratna
Developing A Multidimensional Instrument To Measure Psychic Distance Stimuli, Douglas Dow, Amal Karunaratna
Douglas Dow
This paper develops and tests a range of potential psychic distance stimuli including differences in culture, language, religion, education, and political systems. Using trade flows amongst a set of 38 nations as the dependent variable, it is shown that, while the majority of the proposed indicators prove to be statistically significant predictors of trade flows, the most common psychic distance surrogate: a composite measure of Hofstede’s cultural dimensions, is not significant.
Adaptation And Performance In Foreign Markets: Evidence Of Systematic Under-Adaptation, Douglas Dow
Adaptation And Performance In Foreign Markets: Evidence Of Systematic Under-Adaptation, Douglas Dow
Douglas Dow
No abstract provided.