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Full-Text Articles in Business
Alignment Within The Corporate It Unit: An Analysis Of Software Testing And Development, Colin Onita, Jasbir Dhaliwal
Alignment Within The Corporate It Unit: An Analysis Of Software Testing And Development, Colin Onita, Jasbir Dhaliwal
Faculty Publications
Strategic alignment between an organization's business strategy/capabilities and those of its information technology (IT) unit is an extensively researched subject that addresses the issue of fit between business and technology strategies. A key gap in the literature is lack of recognition that underlying this macro level of alignment are other, more granular levels of alignment involving the interdependent subunits within the corporate IT unit. Given the critical interdependencies between development and testing subunits in software engineering, this paper focuses on an alignment model for ensuring that these two functions work together effectively. A development-testing alignment (DTA) model is described, and …
The Impact Of A Marketing Information System: A Case Study Of Smart-Baltimore, Tanvi Kothari, D. R. Fesenmaier, Z. Xiang
The Impact Of A Marketing Information System: A Case Study Of Smart-Baltimore, Tanvi Kothari, D. R. Fesenmaier, Z. Xiang
Faculty Publications, School of Management
The purpose of this study is to use existing theories of technology and organizational change to assess the impact of technology implementation within the context of the tourism industry. The framework is applied as a case study to analyze the perceived implications of implementing a destination marketing information system by the Baltimore Area Convention and Visitors Bureau. The results of the study indicate that the most important value of the system is the richness and timeliness of information. The key informants perceive that this system will not only impact the marketing activities at the organization but will not influence the …
The Impact Of A Marketing Information System: A Case Study Of Smart-Baltimore, Tanvi Kothari, D. R. Fesenmaier, Z. Xiang
The Impact Of A Marketing Information System: A Case Study Of Smart-Baltimore, Tanvi Kothari, D. R. Fesenmaier, Z. Xiang
Tanvi Kothari
The purpose of this study is to use existing theories of technology and organizational change to assess the impact of technology implementation within the context of the tourism industry. The framework is applied as a case study to analyze the perceived implications of implementing a destination marketing information system by the Baltimore Area Convention and Visitors Bureau. The results of the study indicate that the most important value of the system is the richness and timeliness of information. The key informants perceive that this system will not only impact the marketing activities at the organization but will not influence the …
Advantageous Cost Structure: A Strategic Costing Case Study, Arvinder S. Loomba, M. Buckingham
Advantageous Cost Structure: A Strategic Costing Case Study, Arvinder S. Loomba, M. Buckingham
Faculty Publications, School of Management
Today' s increasingly competitive environment has prompted many fim1S to view organizational cost control as a strategic initiative through programs such as advantageous cost structure. Although strategic costing has been a concern of managers at the strategic level, finns are now trying to find ways to implement strategic initiatives at the operational level as well. These initiatives force organizations to address their major cost drivers and often result in improved processes, reduced number of non-value-added activities, improved supplier relations, and increased productivity. This article offers a case study of a large multinational manufacturing company that has successfully implemented advantageous cost …
Advantageous Cost Structure: A Strategic Costing Case Study, Arvinder S. Loomba, M. Buckingham
Advantageous Cost Structure: A Strategic Costing Case Study, Arvinder S. Loomba, M. Buckingham
Arvinder S. Loomba
Today' s increasingly competitive environment has prompted many fim1S to view organizational cost control as a strategic initiative through programs such as advantageous cost structure. Although strategic costing has been a concern of managers at the strategic level, finns are now trying to find ways to implement strategic initiatives at the operational level as well. These initiatives force organizations to address their major cost drivers and often result in improved processes, reduced number of non-value-added activities, improved supplier relations, and increased productivity. This article offers a case study of a large multinational manufacturing company that has successfully implemented advantageous cost …