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Full-Text Articles in Business

A Heuristic For Marketing-Production Decisions In Industrial Channels Of Distribution, Arvinder S. Loomba, K. R. Kumar Jan 2009

A Heuristic For Marketing-Production Decisions In Industrial Channels Of Distribution, Arvinder S. Loomba, K. R. Kumar

Arvinder S. Loomba

No abstract provided.


A Chronicle Of Global Evolution Of Product Warranty, Arvinder S. Loomba Jan 2005

A Chronicle Of Global Evolution Of Product Warranty, Arvinder S. Loomba

Arvinder S. Loomba

This article provides a chronological account of the evolution of the concept of product warranty and its development over the four millennia to its present state at the dawn of twenty-first century A.D. This study examines how the concept of product warranty originated and illustrates how this concept was an integral element of accepted business practices in commerce and trade over the ages in almost all civilizations spanning the entire globe. The civilizations include the Babylonian and Assyrian civilizations of twenty-first century B.C., the Roman era of the fifth century B.C., Bavarian rule at the start of the Christian era, …


Advantageous Cost Structure: A Strategic Costing Case Study, Arvinder S. Loomba, M. Buckingham Jan 2001

Advantageous Cost Structure: A Strategic Costing Case Study, Arvinder S. Loomba, M. Buckingham

Arvinder S. Loomba

Today' s increasingly competitive environment has prompted many fim1S to view organizational cost control as a strategic initiative through programs such as advantageous cost structure. Although strategic costing has been a concern of managers at the strategic level, finns are now trying to find ways to implement strategic initiatives at the operational level as well. These initiatives force organizations to address their major cost drivers and often result in improved processes, reduced number of non-value-added activities, improved supplier relations, and increased productivity. This article offers a case study of a large multinational manufacturing company that has successfully implemented advantageous cost …