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How Unilever Hpc-Na Sold Its Employees On The Balanced Scorecard, Bridget Lyons, Andra Gumbus
How Unilever Hpc-Na Sold Its Employees On The Balanced Scorecard, Bridget Lyons, Andra Gumbus
WCBT Faculty Publications
Unilever Home & Personal Care-North America (HPC-NA) not only takes marketing its products very seriously, but it heavily promotes its balanced scorecard to employees as well. No wonder Unilever HPC-NA successfully designed a unique strategy to communicate awareness of the BSC while encouraging its participation and use. Their experiences should prove valuable to other organizations implementing a balanced scorecard and to those just beginning to formulate a communications approach to internal stakeholders about its role, significance, and use. The Unilever HPC-NA marketing campaign provides an effective strategy that other firms may consider when marketing a balanced scorecard internally. The HPC-NA …
A Three Year Journey To Organizational And Financial Health Using The Balanced Scorecard: A Case Study At A Yale New Haven Health System Hospital, Andra Gumbus, Dorothy E. Bellhouse, Bridget Lyons
A Three Year Journey To Organizational And Financial Health Using The Balanced Scorecard: A Case Study At A Yale New Haven Health System Hospital, Andra Gumbus, Dorothy E. Bellhouse, Bridget Lyons
WCBT Faculty Publications
The article focuses on health care facilities. These facilities are facing financial pressures as the federal government, managed care, and the shift to outpatient care forces downsizing and hospital closures across the nation. This financial pressure translates for many institutions into an increased emphasis on financial metrics to the exclusion of other parameters. This article explores the three year journey to organizational and financial health of Bridgeport Hospital, a member of the Yale New Haven Health System, using the balanced scorecard as a strategic tool.