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Portland State University

Theses/Dissertations

2020

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Full-Text Articles in Business

Trailblazing Transformation: Pioneering Transformative Peacebuilding In Academic Labor Conflicts, Sam Frazier Hediger Aug 2020

Trailblazing Transformation: Pioneering Transformative Peacebuilding In Academic Labor Conflicts, Sam Frazier Hediger

Dissertations and Theses

Unionized contingent faculty in the United States face an increasingly difficult economic landscape in their labor-management conflicts with university administrations. These unions, comprised of graduate student employees and adjunct instructors, won significant victories for their members but have failed to shift the broader patterns of casualization, unsustainable compensation, and job precarity, stemming from the systemic debasement of higher education institutions and the American labor movement, both of which pose significant challenges to conventional conflict resolution strategies. To find a path forward, this thesis explores the nature and possibility of transforming of the academic labor conflict, using a transformative peacebuilding approach …


A New Perspective On Blue-Collar Work: Examining The Relevance Of Common Career Development Theories For Blue-Collar Workers In Manufacturing, Sarah J. Barber Aug 2020

A New Perspective On Blue-Collar Work: Examining The Relevance Of Common Career Development Theories For Blue-Collar Workers In Manufacturing, Sarah J. Barber

University Honors Theses

Blue-collar career development has been overlooked in academia. This study investigates blue-collar career development based on four career development theories including: Holland's theory of vocational types, social cognitive career theory, Super's developmental self-concept theory, and crystallization of vocational self-concept.


Exploring The Factors Influencing Big Data Technology Acceptance, Mohammad Nayemur Rahman Jul 2020

Exploring The Factors Influencing Big Data Technology Acceptance, Mohammad Nayemur Rahman

Dissertations and Theses

The success of new technology depends on user acceptance. Therefore, discovering the antecedents of technology use is pivotal to overcoming the lack of user acceptance in the field of technology adoption. Factors of critical technological capability, in particular, are overlooked and largely neglected in the literature. Accordingly, the body of literature on the field of technology adoption is inconclusive as to which technological capability factors influence technology acceptance.

Big Data has received great attention in academic literature and industry papers. Most of the experiments and studies focused on publishing results of big data technologies development, machine learning algorithms, and data …


A Market Diffusion Potential (Mdp) Assessment Model For Residential Energy Efficient (Ee) Technologies In The U.S., Momtaj Khanam Jul 2020

A Market Diffusion Potential (Mdp) Assessment Model For Residential Energy Efficient (Ee) Technologies In The U.S., Momtaj Khanam

Dissertations and Theses

The Diffusion of Residential Energy Efficient (EE) Technologies has been studied for many years. Finding ways to bridge the energy efficiency gap and increase the diffusion of these technologies have been of much interest to researchers and practitioners alike. However, in most studies, diffusion is equated to adoption of EE technologies by consumers. The present study tries to break this mindset and develops a model to assess the diffusion of residential EE technologies from the market's perspective. The model assesses diffusion of an EE technology based on the market's ability to provide benefits to customers that are identified to be …


Social Media In Business-To-Business Marketing And Sales: Review Of Literature & Research Recommendations, Daniel Bello Manjarrez Jul 2020

Social Media In Business-To-Business Marketing And Sales: Review Of Literature & Research Recommendations, Daniel Bello Manjarrez

University Honors Theses

Social media usage in business to business marketing and sales has been steadily rising since its advent in the late 2000s. Similarly, research surrounding social media in this context has increased, with specific focus on its usage, influence, and adoption from B2B marketers and salespeople. This focus has resulted in gaps in the literature, especially when regarding small and medium B2B enterprises. This review of literature provides a systemic understanding of the research landscape by identifying the theory, methods, context, and results of twenty-one peer-reviewed business marketing articles concerning social media. This review also proposes five key recommendations to inform …


An Assessment Of The Decision-Making Units' Efficiency In Service Systems, Maoloud Yakhlif Dabab Jun 2020

An Assessment Of The Decision-Making Units' Efficiency In Service Systems, Maoloud Yakhlif Dabab

Dissertations and Theses

Most tools and models of performance and quality of service management are generic and do not solve complex technical systems. The critical components of the system need such tools to assess their efficiency to make a better decision about them. One of the primary objectives in the service systems is to improve the ability of efficiency, effectiveness, and sustainability of critical assets. One of the challenges with improving critical assets is the amount of major capital spending needed to upgrade a technology infrastructure with a high obsolescence rate. This along with usage and reliability issues, makes evaluating mobile cells to …


Exploring The Role Of Transformational Leaders In The Mentorship Of Top-Level Administrators: A Case Study Of The Veterans Health Administration (Vha) Visn Lead Program, Frederick Giovanni White Jr. Jun 2020

Exploring The Role Of Transformational Leaders In The Mentorship Of Top-Level Administrators: A Case Study Of The Veterans Health Administration (Vha) Visn Lead Program, Frederick Giovanni White Jr.

Dissertations and Theses

Despite the proliferation of studies focused on transformational leadership, there is a lack of clarity related to how transformational leaders are developed in public organizations and the impact of mentors in this process. This is particularly troubling given a 2017 Bureau of Labor Statistics estimate that over 44% of the current U.S. workforce is 45 years or older.

In public and private settings, organizations are challenged to develop the competencies critical at higher levels of management in their future leaders, specifically advanced human and conceptual skills. These skills are most useful for emerging leaders that will have the responsibilities to …


A Solution For Sustainable Entrepreneurship: Compostable Consumption Across Industries, Prithvi Chauhan May 2020

A Solution For Sustainable Entrepreneurship: Compostable Consumption Across Industries, Prithvi Chauhan

University Honors Theses

This thesis paper addresses the potentials of a business model for promoting compostable alternatives to single-use plastic products. This thesis paper also proposes a survey to collect data from businesses in Portland, OR to forecast the potential impacts of integrating such a business model. Impacts of this business model for compostable products are hypothesized as best-case, mid-case, and worst-case scenarios of integration within Portland’s total market potential. Impacts will also be assessed along the triple bottom line. The triple bottom line is an accounting framework used in sustainable entrepreneurship to measure impact along environmental, social, and economic standards. First, in …


21st Century Supply Chain Innovations In The Fast Food Industry, Saitoti Meekisho May 2020

21st Century Supply Chain Innovations In The Fast Food Industry, Saitoti Meekisho

University Honors Theses

In the last 20 years, attending to consumer demand for at-home delivery has been an area of concern for supply chain specialists in the restaurant industry. Applying logistically-sound processes for food delivery to its final destination (Also called last-mile delivery) has become a necessity for restaurants to gain and sustain competitive advantages. This research seeks to catalog the dynamic last-mile delivery innovations by restaurants per consumer demand, assess the competitive sustainability of four current food delivery methods (takeout, restaurant delivery, 3rd party company delivery, & monthly meal delivery) using the VRIN framework, and suggest collaborative delivery strategies for future …


Tourism And Tradition In Chiang Mai, Jared Makana Kirkey May 2020

Tourism And Tradition In Chiang Mai, Jared Makana Kirkey

University Honors Theses

This paper is an attempt to delve deeper into the relationship between tourism and culture in Chiang Mai. The push and pull of these forces is of particular interest. On one side, tourism is beneficial for Chiang Mai's economy, and encourages the preservation of its unique culture. Tourist dollars support local businesses, and any further profits can be reinvested into the local economy. And because many of Chiang Mai's major tourist draws are its cultural attractions, their preservation seems commonsense. But this is not always the case. Oftentimes, tourist dollars are funnelled out of Chiang Mai as packaged tours, luxury …


An Analysis Of Fraud In The Context Of Depreciation Manipulation, Sydney G. Jackson May 2020

An Analysis Of Fraud In The Context Of Depreciation Manipulation, Sydney G. Jackson

University Honors Theses

Accounting scandals such as Waste Management and Hertz Global Holding's shatter investor confidence, destroy employee retirement plans, and negatively impact the U.S. economy as a whole. By having a clear understanding of the internal and external forces that drive the motivation of fraud, accountants and businesses are better able to prep and set proper internal controls. As proper internal controls prevent fraud, this thesis will explore catching fraud through financial implications, by focusing specifically on the fraud committed through depreciation. In this paper, I will examine prior research related to fraud motivation and consequences. As an analysis of fraud in …


The Role Of Marketing Education In Reactions To Advocacy Advertising, Tobin Carlberg May 2020

The Role Of Marketing Education In Reactions To Advocacy Advertising, Tobin Carlberg

University Honors Theses

The present research aims to explore whether marketing education creates a positive or negative reaction towards advocacy advertising in general. To test this, consumers with varying levels of marketing education were either interviewed or surveyed to gauge their level of persuasion knowledge, advertising appreciation, and overall reactions to advocacy advertising. Thus, a combination of qualitative (interviews) and quantitative (survey) methods were employed. Interview results suggested that those with greater marketing education held more favorable attitudes toward advocacy advertising, and survey results illustrated a strong correlation between those with more marketing education and one’s appreciation for advocacy advertising, which influenced positive …


Workplace Motivation: Addressing Telework As A Mechanism For Maintaining Employee Productivity, Kaitlyn Fujii May 2020

Workplace Motivation: Addressing Telework As A Mechanism For Maintaining Employee Productivity, Kaitlyn Fujii

University Honors Theses

This research seeks to identify social and psychological factors that affect satisfaction levels of employees. The thesis suggests teleworking as a renewed tool for communicating and executing work in organizations; and moreover, demonstrating how telework systems can motivate millennial and gen-z workers to be productive. The main factors identified for said analysis have been determined through the study of business and academic literature about workplace culture and how it is changing. Such research investigated the differences between baby boomers, millennials and gen-zs, and furthermore how providing employees with the option to participate in telework may enhance their output. To make …


Working Around Political Divides: A Multidisciplinary Examination Of Political Identity As A Factor Of Organizational Diversity, Blake D. Horner May 2020

Working Around Political Divides: A Multidisciplinary Examination Of Political Identity As A Factor Of Organizational Diversity, Blake D. Horner

University Honors Theses

In an age of targeted rhetoric and extreme polarization, the political has trespassed into the personal. As a result of this obtrusive integration, disagreements in the workplace are on the rise. Friction caused by inter-employee political diversity has been shown to cause several harmful organizational outcomes including job dissatisfaction, turnover, burnout, and psychological distress. Although this issue is common and harmful, few studies have been published on the subject. In this literature review, I attempt to contribute to the scholarly knowledge on this under-researched concept of workplace political diversity by employing a multidisciplinary approach. To illustrate the components of this …


Increasing Organizational Commitment: Empowering Employees In The Workplace, Kathryn Davidson May 2020

Increasing Organizational Commitment: Empowering Employees In The Workplace, Kathryn Davidson

University Honors Theses

Attaining organizational commitment from employees plays a vital role in the success of a business. This is because commitment ensures loyalty and stability within an environment. Employee empowerment is also another critical element of business as it ensures motivation and engagement from the organization’s workforce. By using Natalie Allen and John Meyer’s three types of commitment as a major lens, this paper analyzes appropriate literature related to empowerment leadership. The correlation between organizational commitment and employee empowerment is discussed and it indicates that empowerment can positively impact an employee’s commitment to their work organization. Employees can experience burnout if their …


An Analysis Of The Competitive Advantages And Threats For Micro, Small & Medium-Sized Businesses (Msmes) In Mexico, Jose Luis Pool Sierra Mar 2020

An Analysis Of The Competitive Advantages And Threats For Micro, Small & Medium-Sized Businesses (Msmes) In Mexico, Jose Luis Pool Sierra

University Honors Theses

This thesis analyzes the Micro, Small & Medium-sized (MSMEs) businesses in Mexico, their current threats and competitive advantages. The research explores the major issues business owners face and potential strategies they could implement in order to thrive and promote growth for their organizations, using strategies in Supply Chain Management and Good Managerial planning practices, such as the application of the Supply Chain Operations Reference Model (SCOR). The thesis also analyzes a medium-sized business in Mexico and recommends strategies based on the SCOR framework that such an organization could apply to their business operations in order to avoid obstacles and potential …


Exploring Consumer Psychographics Of Ethnic Representation Within The Cosmetic Industry, Johnny A. Hickman Mar 2020

Exploring Consumer Psychographics Of Ethnic Representation Within The Cosmetic Industry, Johnny A. Hickman

University Honors Theses

Consumers are more sensitive than ever to a brand that has contrived messaging. Despite brands like Maybeline and Covergirl featuring famous women of color in their ads, there has never been a reaction to their brand like there has been for Fenty Beauty. This is because of Fenty Beauty's authentic mission to fulfill a need for consumers. This is a level of authenticity that cannot be matched by simply show-casing women of various skin tones and proceeding to provide a limited amount of products. Is brand authenticity the key to winning over consumers and significant enough for consumers' ability to …


The Rise And Infiltration Of Pac-Man And Street Fighter, Angelic Phan Feb 2020

The Rise And Infiltration Of Pac-Man And Street Fighter, Angelic Phan

University Honors Theses

With the social, cultural, and economic influence of video games, it is important to examine why they have become such popular forms of entertainment. Particularly, why certain franchises have continued to persist among the growing industry. Two notable franchises are Pac-Man and Street Fighter, which are also most frequently discussed in scholarly texts. I supplement a literature review with an analysis of marketing texts to illuminate a series of shared factors that help explain both games' popularity despite the apparent dissimilarities of their content. First, my work helps us look across multiple scholarly papers to create a bigger picture …


Narrowing The Cognitive Distance Between Engineers And Customers: A Novel Approach, Based On Fuzzy Cognitive Mapping, Byung Sung Yoon Feb 2020

Narrowing The Cognitive Distance Between Engineers And Customers: A Novel Approach, Based On Fuzzy Cognitive Mapping, Byung Sung Yoon

Dissertations and Theses

During concept development, product developers consider product users and their future experience, cost, development and manufacturing efficiency, product function/quality, and differentiation of the product in the market. Development teams often struggle to adequately address all of these considerations, due to the following reasons: (1) Differences in technological and experiential knowledge, methods used, and communication styles that make it difficult for customers/user, marketing, and engineering to communicate effectively. As a result, important factors may not be sufficiently considered. (2) Product design factors, including technological alternatives, functions, features, benefits, and customer value are interdependent: in some cases, customers are willing to sacrifice …