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Full-Text Articles in Business
Lean Startups And Strategic Management, Joshua Binus, Horatiu Corban, Stephanie Miller, Hans Vanderschaaf
Lean Startups And Strategic Management, Joshua Binus, Horatiu Corban, Stephanie Miller, Hans Vanderschaaf
Engineering and Technology Management Student Projects
Slides from a group presentation that offers a lean startup methodology overview, examines challenges and solutions, reviews case studies and discusses lean and strategic management.
Assessment Of Minimum Viable Product Techniques: A Literature Review, Mohammadsaleh Saadatmand
Assessment Of Minimum Viable Product Techniques: A Literature Review, Mohammadsaleh Saadatmand
Engineering and Technology Management Student Projects
Although the minimum viable product (MVP) concept provides a means to test ideas and hypothesis at early stages, it does not indicate that it is easy to build. MVP tests whether your idea solves a real problem that customers are willing to pay for. In order to reach the stage of building a product that people want to use and pay for, we need to make sure product passes certain tests. In turn, MVP techniques/methods are designed not only to test technical questions about the product, but also to assess the viability of business model hypothesis. Once the hypothesis that …
Exclusive Summary: Diabetes Happy Meal, Bhawinee Banchongraksa
Exclusive Summary: Diabetes Happy Meal, Bhawinee Banchongraksa
Engineering and Technology Management Student Projects
Brief summary of application software designed to assist diabetics to make healthy dietary choices, and to offer means to buy ingredients online.
The Dynamics Of Open Strategy: From Adoption To Reversion, Melissa M. Appleyard, Henry W. Chesbrough
The Dynamics Of Open Strategy: From Adoption To Reversion, Melissa M. Appleyard, Henry W. Chesbrough
Business Faculty Publications and Presentations
Innovation has become more open in recent years. Yet the decision to become more open and the challenge of sustaining that openness are not well understood. This is the concern of the “content” branch of Open Strategy, defined as the branch that addresses an organization's open innovation strategy. We examine the initial motivations to adopt an open strategy, and then consider when organizations choose to maintain that open strategy or revert to a more proprietary approach. Similarly, we examine motivations to open up a previously proprietary strategy. We find that these dynamics depend on the organization's desire to either foster …
Application Of Reference Models In Technology Management, Farshad Madani
Application Of Reference Models In Technology Management, Farshad Madani
Engineering and Technology Management Student Projects
Reference models, sometimes called with other different words, prepare a general model from a specific view of the related environment. Reference models are considered as a basic foundation to create: 1) a common language among specialists 2) a reference for the entities such as processes 3) relationships among entities 4) tools and decision making procedures for the real world.
In this report, it's tried the definitions of reference model in the selected papers have been reviewed. It's noticeable that in many papers the term of framework is used instead of reference model. Also, applications of reference models are reviewed and …
Open Innovation And Strategy, Henry W. Chesbrough, Melissa M. Appleyard
Open Innovation And Strategy, Henry W. Chesbrough, Melissa M. Appleyard
Business Faculty Publications and Presentations
The article discusses a process of business innovation known as open innovation and its relation to traditional business strategy. The competitive strategy developed by Michael Porter emphasized rivalry, buyer power, and barriers to entry as forces that could enhance a producer's surplus. The authors discuss the impact of the Porterian value chain, the processes of production through to the consumer, on subsequent business practices. However, this theory does not account for external sources of value to a company, such as innovation communities, volunteer contributors and surrounding networks, including social networking web sites, open source software and the Wiki model of …