Business Commons^™

Rea, Alex Tacco Melendez, Anju Babu, Neeti Verma, Pravallika Kavikondala

Engineering and Technology Management Student Projects

REA is an American company that plans to enter the beauty and skincare industry. It wants to enter the skincare industry with a range of innovative products. However, we will focus on analyzing its moisturizing cream and creating a strategic plan for the product.

In our research we were able to understand how the firm studied the current conditions in the skincare and beauty industry to identify a potential business opportunity. We believe that the firm has been successful in recognizing the opportunity and developing a product that would be able to exploit the opportunity they identified.

We studied the …

Chopstop: A Strategic Plan, Chris Monti, Jill Lilith, Mert Cihan Tonkal, Bret Hunley

Engineering and Technology Management Student Projects

This project is an analysis of the current strategies that ChopStop, a saw manufacturing company should take in the wake of the business environment today. The goal of the project is to identify the Mission, Vision and Values of the company and use these to steer the direction of the organization moving forward. This project will center on the principles and tools taught by the ETM 525 class, the text Strategic Management Competitiveness and Globalization and the tools explained between them. First, the team starts with framing the organization, its history and their milestones. We then introduce the AIM system …

Lean Startups And Strategic Management, Joshua Binus, Horatiu Corban, Stephanie Miller, Hans Vanderschaaf

Engineering and Technology Management Student Projects

Slides from a group presentation that offers a lean startup methodology overview, examines challenges and solutions, reviews case studies and discusses lean and strategic management.

Hdm Model To Select Marketing Analyst Job Offer, Alex Tacco-Melendez

Engineering and Technology Management Student Projects

Times have changed and we no longer pick a career in terms of climbing the corporate ladder or to continue with a “family profession tradition” that will make our parents happy. We now select an occupation based on the satisfaction and fulfillment it will bring to our lives.

Nowadays, people spend significantly more time on the job than in any other single activity, making this a crucial decision that will influence their lifestyles.

Recent graduates and entry-level professionals are not only interested in receiving a fair remuneration at the end of each month, they are also seeking for companies that …

A Hierarchal Decision Model To Determine The Most Promising Tier-2 Space Agency, Smarajit Chakraborty

Engineering and Technology Management Student Projects

When it comes to space exploration programs NASA, ISRO, SpaceX, CNSA, JAXA and ESA has made remarkable achievements in the past and is keep making more and more success. The study, on completion, seeks to guide the decision problem of “which space agency has the best future in space exploration?”.

This study will seek to find which space agency has the best future prospect in terms of various perspectives. To find a solution to the stated problem, initially available literature was studied and the probable solutions for the decision problem was enlisted. Data Records from the organization websites were studied …

Choosing The Most Suitable Ar-Enabled Wearable For Industrial Use, Roland Richards

Engineering and Technology Management Student Projects

This study seeks to provide guidance in choosing the most suitable augmented reality enabled industrial wearable for use in the high-tech production and support environment. New development breakthroughs are coming to light every month in the world of VR (virtual reality), AR (augmented reality), and MR (mixed reality). The research data provided can be used to assist fab production and support personnel choose the AR-enabled wearable headsets. Many factors and agents are responsible for bringing cutting edge technology into use. Multiple criteria decision modeling was used to assist in the selection process for hardware for an augmented reality pilot and …

Best Devices To Replace Laptops At Intel, Aayushi Gupta

Engineering and Technology Management Student Projects

With the rapid technology changes in today’s world companies that depend on technology need to strategically choose and plan their technology path in order to maintain competitive advantage and avoid any future problems. In this case we have a popular company i.e. Intel Corporation, that provides its employees with a variety of laptops to choose from. We on the other hand, are going to let them choose from the new and advanced Tablets and notebooks so as to provide ease to the employees. We are doing this so as to give more new products available in the market to the …

Technological Evolution In Software Engineering, Cody Miller

Engineering and Technology Management Student Projects

In all software development processes, the software must evolve in response to its environment or user needs to maintain satisfactory performance. If software doesn’t support change, it gradually becomes useless. With many organizations today, being software-centric organizations, this has huge implications for their business: evolve your software, or risk your software becoming gradually useless, and therefore, your entire business.

Technology Evolution is a highly relevant subject, Intel’s business model for the last 50 years, has been that of Moore’s Law, a hardware centric Technology Evolution model. As a Software Engineer at Intel, our business group faces a similar issue, we …

Choosing The Best Software For Spec Review: An Analytic Hierarchy Process Approach, Bob Greenlee

Engineering and Technology Management Student Projects

Every manufacturing company is faced with the problem of accurately converting customer requirements into products and deliverables, including a thorough review of customer specifications. Software can help facilitate this tedious and time consuming process, but choosing or designing the best solution is difficult due to conflicting and poorly prioritized criteria.

This paper illustrates the use of an analytic hierarchy process, specifically the hierarchical decision model (HDM) tool developed at Portland State University, to select the best software solution for facilitating customer spec review. In addition to resolving the primary question of which software to use, it shows how the HDM …

Dynamic Capabilities Related To Converging Software Markets, Mike Smith

Engineering and Technology Management Student Projects

Methodology for in the software development life cycle has rapidly evolved over the last couple decades. This evolution is related to strategies born in just-in-time manufacturing which reveal themselves through methods such as rapid application development, waterfall development, spiral development, agile development, and DevOps. Coupled with consumer and industry adoption of cloud-based technologies, software releases to consumers can happen minutes after code-commits. This environment breeds highly competitive firms, rapid and frequent new entrants, ever changing resource barriers, and a constant threat of replacement. To mitigate these risks the adoption of dynamic capabilities could improve firm success and assist in ensuring …

Enterprise Marketing Automation Software Selection, Anju Babu

Engineering and Technology Management Student Projects

Enterprises devote a large amount of time and effort in selecting software products that are critical to their competitive advantage, and one such software is the marketing automation software. The paper discusses in detail the different criteria and methodology for selecting one marketing automation software product among the leading products available in the market.

The selection process was identified as a multi-criteria decision-making (MCDM) problem and the methodology used for analysis was Hierarchical Decision Model (HDM), a variation of Analytic Hierarchy Process (AHP). Nine experts with different backgrounds in terms of job functions, functional experience, and geographies, who had expertise …

How Managers Can Create A Fair Compensation Procedure In The Engineering Sector, Jose Banos Sanchez

Engineering and Technology Management Student Projects

This research has analyzed the feedback from managers and technicians in high tech companies when doing the individual evaluation of performance using a dualperspective approach. The research has established a list of categories and subcategories that all managers should include in a fair performance evaluation according to the feedback from different experts, avoiding potential bias described in Messick & Bazerman, (1996) and clearly known in advance by all the employees who will be evaluated. Finally, the paper concludes with an analysis of the potential impact and contribution to the employee’s satisfaction of alternatives methods of rewarding (using four options, money, …

Outsourcing Strategies In Software Engineering, Cody Miller

Engineering and Technology Management Student Projects

Over the last several years, software has become a vital component of almost every business. Success increasingly depends on using software as a competitive weapon [1]. In today’s software industry, many organizations are realizing that outsourcing is becoming an imperative, strategic step to growing their business, and as a way to gain competitive advantage over its competitors.

The focus of this article, will be a literature review of current literature on outsourcing, and its strategies in the Software Engineering domain. As a software engineer at Intel, I have seen an increased need for outsourcing within our business group, and the …

Voice Over Internet Protocol (Voip) Best Service Provider Decision Making With Using Hierarchical Decision Model (Hdm), Fayez Alsoubaie

Engineering and Technology Management Student Projects

Most technical researchers expect VoIP will lead the future communications. VoIP services are offered by a wide range of providers based on the customer’s intended business or corporate need. It is thus plausible for any entity to do a well detailed research on selecting best VoIP provider that would maximize the efficiency of their work. In a hierarchical structure of a given organization the choice of VoIP is determined by the number of users through the different protocols, number of devices that are required to attain a complete network, the most lucrative choice will also be based on multi criteria …

The Impact Of Cultural Communication On Team Performance, Bret Hunley, Smarajit Chakraborty, Stephen Macdonald

Engineering and Technology Management Student Projects

The trend in today’s corporate workforce continues to move towards becoming more culturally diverse; while beneficial, to maintain competitive edge this element also increases functional challenges between working group members. In order to achieve a high performing team, it is imperative management understands the cultural and lingual differences among the individual members, and develop practices that diminish these challenges. Workforce diversity has been identified as being able to add value to the overall outcome; however, success ultimately depends on the team’s ability to interact culturally, communicate effectively, and understand the mannerisms unique to each team member’s individual culture.

Examining Geert …

Impact Of Leadership On Team’S Performance, Harshitha Gadirajurrett, Raj Srinivasan, Jake Stevens, Nihal Jeena

Engineering and Technology Management Student Projects

The concept of leadership is a widely discussed concept, with numerous articles and books being dedicated to the exploration and evaluation of leadership and its impact on team building, team performance and team dynamics. In this paper, we will be looking at the impact of leadership on team performance, and evaluating it through the lens of different leadership styles, focusing on the idea of Transformational Leadership. Through numerous article and journal reviews, we will seek to identify characteristics and strengths of these leadership styles as they pertain to the performance of teams within an organization.

Tesla Solar Roof Marketing Plan, Mustafa Almuzel, Touraj Goudarznia, Ali Daneshi, Mohammadsaleh Saadatmand, Mufeed Yacoub

Engineering and Technology Management Student Projects

This marketing plan for Tesla roof has been written to find the best marketing strategies for this new product. Tesla roof was launched in 2017 as part of Tesla’s mission to accelerate the transition of the world into sustainable energy. The objective is to position Tesla roof tile as the first choice for homeowners seeking aesthetics and green energy, gaining market share within three years. The research shows that positioning Tesla roof in the solar market would be the most suitable approach for Tesla. Research and customer interviews analysis implies that the value proposition for this solar roof would be …

Data Warehousing Class Project Report, Gaya Haciane, Chuan Chieh Lu, Rassaniya Lerdphayakkarat, Rudraxi Mitra

Engineering and Technology Management Student Projects

Data mining is widely described or defined as the discipline of: “making sense of the data”. In today’s day and age, the rise of ubiquity of information calls for more advanced and developed techniques to mine the data and come up with insights. Data mining finds applications in many different fields and industries: Whether it is in Embryology, Crops, Elections, or Business Marketing...etc. It is not a wild assumption to consider that every organization in the world has some data mining capabilities or its main activity necessitates it and they have some third party organization doing that for them. One …

Future Of Transportation: Hyperloop, Aayushi Gupta, Anju Babu, Catalina Reyes, Lipishree Vrushabhendra, Alex Tacco Melendez

Engineering and Technology Management Student Projects

Transportation has evolved through time witnessing an expansion of the different modes of transport. Due to the various technological and organizational breakthroughs and with the arrival of ‘information everywhere’ in this digital age, one could imagine the future of transportation to be massively networked, user centered, integrated and dynamically priced too. As complex and challenging this could be, it is essential for new models of private and public collaboration, coupled with technological innovation. Today, Hyperloop is a result of one such innovation and is referred to as the fifth mode of transport in the near future. Different companies are integrating …