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Corporate Venturing In The Media & Entertainment Industry: Contextual Factors That Influence Corporate Venture Decision Making, Graylind R. Wherry
Corporate Venturing In The Media & Entertainment Industry: Contextual Factors That Influence Corporate Venture Decision Making, Graylind R. Wherry
Theses and Dissertations
This research study focuses on Corporate Venturing (CV) within the Media and Entertainment(M&E) industry and investigates factors that influence CV decision-making. CV provides a viable strategy to facilitate innovation and organizational change within companies; however, this area is understudied within the M&E industry. Companies that make up the entertainment industry may not have specific insight into how best to exploit this opportunity. Specifically, this study looks at the influence of firm characteristics, industry characteristics, and other outside factors using the PESTLE strategy model characteristics impacting the parent or venture unit's CV decision-making within the M&E industry. In terms of this …