Business Commons^™

What Do We Know About Digital Attribution?, John B. Ford

Marketing Faculty Publications

(First paragraph) Digital attribution sounds rather simple in that it involves isolating advertising tactics and assessing their impact on consumer decision making. But in a complex digital environment, advertisers must navigate through a variety of consumer platforms and touch points to find the optimal vehicles and mechanisms to cost effectively have an impact on consumer choice. And, on each research occasion, the process has to be all but reinvented.

Mediated Merchandise, Merchandisable Media: An Introduction, Elizabeth Affuso, Avi Santo

Communication & Theatre Arts Faculty Publications

There are many reasons why film and media scholars ought to take merchandise seriously. That filmrelated merchandise is a lucrative part of the film business is only a starting point, but still a good place to start. In 2018, character and entertainment licensing accounted for 44.7% of retail sales of licensed merchandise, generating $121.53 billion in sales. [1] [#N1] This earned entertainment companies approximately $6.2 billion in royalties. [2] [#N2] Not surprisingly, five of the top ten licensors are entertainment companies, with Disney positioned at the top with $53 billion in merchandise sales. Universal Studios is ranked 4th ($7.3 billion), …

Impact Of Payment Technology Innovations On The Traditional Financial Industry: A Focus On China, Meifeng Yao, He Di, Xianrong Zheng, Xiaobo Xu

Information Technology & Decision Sciences Faculty Publications

With the rapid advent of e-commerce in China, the technological innovation of third-party payment has experienced explosive growth. This important technological innovation, initiated by emerging Internet companies, is helping the traditional financial industry's payment business-represented by commercial banks-expand in both depth and breadth. Meanwhile, there is also a large degree of substitution, competition and crowding out among these banks in terms of the traditional financial industry's basic payment and settlement functions, potential customers, deposit and loan services and traditional intermediary business. This paper explores the impact (episodic and long-term steady-state) of the technological innovation of payment on commercial banks. It …

Sexual Harassment Prevention After #Metoo: Employers' Need To Reevaluate, Michael T. Zugelder, Darrell M. Crosgrove, Paul J. Champagne

Finance Faculty Publications

The complex problem of workplace sexual harassment has now been put in sharper focus by the publicity of high-profile cases and the advent of the #MeToo movement, both of which have educated victims and motivated them to assert their civil rights. Employers can anticipate an increase in reported incidents and will need to reevaluate the sufficiency of their current anti-harassment policies, reporting procedures and support training to prevent sexual harassment. Employers ' should not stop there but should include efforts to create a culture of respect to prevent incidences of sexual harassment in the first place.

What Do We Know About Sports Sponsorships?, John B. Ford

Marketing Faculty Publications

(First paragraph) There is little doubt that a tie-in between a brand and a special event can be quite lucrative. Although past research often has shown that advertising typicality (how well an advertisement is seen to be representative of a particular product category) creates positive advertising effects, there are no known studies that have examined the level of typicality with respect to sporting events in particular.

Hampton Roads Housing Prices Drop 5 Percent Following A Severe Weather Event, Says University Research, Betsy Hnath

News Items

No abstract provided.

Grateful Beneficiaries And Proud Benefactors: A Moderated Mediation Model Relating Supervisors' Gratitude Expression To Employees' Organizational Citizenship Behavior, William Peter Jimenez

Psychology Theses & Dissertations

Few organizational researchers have considered examining gratitude or pride—much less both simultaneously. In the present study, two complementary emotion theories (i.e., affective events theory and broaden-and-build theory) are integrated in an examination of the prosocial consequences of supervisors’ gratitude expression, employees’ authentic and hubristic pride experiences, and employees’ narcissism in a large construction company in China. Results from the analyses of the moderated mediation model pathways indicated that most of the proposed relationships were nonsignificant. Supervisors’ gratitude expression predicted employees’ organizational citizenship behavior (OCB) but did not predict employees’ authentic or hubristic pride. Employees’ hubristic pride—but not authentic pride—predicted employees’ …

The Effects Of Rating Source, Rating Target, And Job Position On Ratings Of Perceived Training Needs, Phillip Joseph Dillulio

Psychology Theses & Dissertations

Organizational investments in employee training and development have steadily increased over the past decade, with a recent estimate of $160 billion dollars annually. An important component of any training program is the subsequent training needs assessment (TNA), which provides critical information regarding who and what needs trained. Unfortunately, TNA research is severely limited compared to other aspects of the training process. The primary aim of the current study was to examine two important variables that can potentially influence TNA ratings beyond an actual need for training, the source and target of TNA ratings. Based on the assumptions of attribution theory, …

Career Pathways Program Annual Report, 2017-2018, Wie Yusuf, Chris Osgood

Career Pathways

Career Pathways launched in August 2017 as the university-wide initiative to provide graduate student professional development. It encompasses both the Preparing Future Faculty program and the Preparing Future Professionals program. Preparing Future Faculty was an existing program, started in 2007, while Preparing Future Professionals was launched concurrently with Career Pathways. The Career Pathways program prepares graduate students for successful transition into thriving careers. Career Pathways is a gateway to resources, programs, events, and planning tools for ODU graduate students and postdocs.

Two Essays On The Creation And Success Of New Ventures, Amirmahmood Amini Sedeh

Management Theses & Dissertations

New venture creation is a complicated, idiosyncratic process that starts with an individual's ambition to exploit an opportunity and involves putting together resources to create value from the opportunity. During this journey, some entrepreneurs can initiate a new venture while others never exploit the discovered opportunity. Additionally, while many new ventures deploy the same resources, some entrepreneurial ventures are successful whereas others barely break even. Although extant literature acknowledges the importance of new venture creation, nonetheless, various drivers of innovative new ventures and factors facilitating the success of such ventures remain understudied.

Given this gap in the literature, the first …

Security Risk Tolerance In Mobile Payment: A Trade-Off Framework, Yong Chen

Information Technology & Decision Sciences Theses & Dissertations

Security is identified as a major barrier for consumers in adopting mobile payment. Although existing literature has incorporated security into the Technology Acceptance Model (TAM), the Unified Theory of Acceptance, and the Use of Technology (UTAUT) and it has investigated the way in which security affects consumers’ acceptance of mobile payment, security is a factor only in diverse research models. Studies of mobile payment that focus on security are not available. Additionally, previous studies of mobile payment are based on Direct Carrier Billing- (DCB)-based mobile payment or Near Field Communication- (NFC)-based mobile payment. The results regarding security might not be …

Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea, Tae-Im Han

STEMPS Faculty Publications

The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was …

What Do We Know About In-Store Marketing?, John B. Ford

Marketing Faculty Publications

(First paragraph) Amazon has shocked the retailing world with its sophisticated data-analysis mechanisms, which examine every customer interaction and, in turn, create optimal changes in its marketing mix. The path to purchase will never be the same.

Big Data Techniques And Talent Management: Recommendations For Organizations And A Research Agenda For I-O Psychologists, Michael C. Campion, Michael A. Campion, Emily D. Campion

Management Faculty Publications

Big data and its applicability to talent management (TM) as defined by Rotolo et al. (2018) has already been recognized by many outside the field of I-O psychology. The market is beginning to include offerings from vendors for products that use some combination of big data techniques to process vast amounts of data or previously unanalyzable data, which they claim will improve components of TM for organizations. Unfortunately, as noted in the focal article, this “frontier” issue makes it difficult for organizations to separate the wheat from the chaff. Further, with few exceptions, I-O psychology is just beginning …

Developing A Framework To Identify Local Business And Government Vulnerability To Sea-Level Rise: A Case Study Of Coastal Virginia, Sarah L. Stafford, Alexander D. Renaud

May 11, 2018: Adaptation Policy

In this paper we develop methods for identifying local business and government vulnerabilities to sea-level rise and the natural hazards associated with it. Unlike the fairly large literature on measuring social vulnerability to natural hazards, there are very few papers that discuss methods for measuring local business or local government vulnerability even though businesses and governments are also differentially affected natural hazards. Our goal is to create measures that are easily replicable using readily available data and that are easy to explain to local planners, policy makers, and citizens. We implement our measures of local business and government vulnerability for …

Effectiveness Of Social Media Analytics On Detecting Service Quality Metrics In The U.S. Airline Industry, Xin Tian

Information Technology & Decision Sciences Theses & Dissertations

During the past few decades, social media has provided a number of online tools that allow people to discuss anything freely, with an increase in mobile connectivity. More and more consumers are sharing their opinions online with others. Electronic Word of Mouth (eWOM) is the virtual communication in use; it plays an important role in customers’ buying decisions. Customers can choose to complain or to compliment services or products on their social media platforms, rather than to complete the survey offered by the providers of those services. Compared with the traditional survey, or with the air travel customer report published …

Case Study On The Development Of Engineering Design Modification Projects For U.S. Nuclear Power Plants: A Knowledge Retention Tool In Support Of The Longevity And Resilience Of The Nuclear Power Industry, Pamela M. Torres-Jiménez

Engineering Management & Systems Engineering Theses & Dissertations

The nuclear power industry in the United States (U.S.) has gone through various changes throughout its history. Most recently, plans to grow the industry through the construction of new power plants have ceased. Because of this, the industry is at a period where the longevity and resilience of existing nuclear power plants are vital to its subsistence.

One of the ways existing nuclear power plants can assure longevity and resilience is by performing engineering design modifications efficiently and at a lower cost. Strategic plans, such as the Delivering the Nuclear Promise, can support nuclear utilities to achieve this. Another strategy …

An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson

OTS Master's Level Projects & Papers

Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …

An Injury Incidence Analysis At The Wal-Mart Distribution Center In Mount Crawford, Va From February 2016 To January 2017, Christopher T. Ruszala

OTS Master's Level Projects & Papers

The study focused on the correlation of injuries and time in service for workers in labor intensive, repetitive jobs. The population for this study comprised all hourly employees working at the Wal-Mart Distribution Center located in Mount Crawford, VA. In compliance with OSHA requirements, when an employee injury requiring medical attention occurs the data is collected and recorded. These data records were provided by the Safety Manager of the facility. The data was collected from February 2016 through January 2017 to coincide with fiscal year. During this time period there were 685 employees working within the warehouse.

A Chi-square statistical …

An Examination Of Athletic Directors' Perceptions Of The Utilization Of Athletic Trainers In The Secondary School Setting, Stephanie H. Clines

Health Services Research Dissertations

Many secondary school athletes are lacking appropriate medical care during sport participation. Athletic trainers (ATs) are qualified healthcare professionals that can fill this need. Barriers to hiring ATs within this setting have been identified, however important information from administrators is lacking on why secondary schools choose to utilize ATs. Understanding this decision making process has the potential to guide future strategies to increase the number of secondary schools that employ ATs and improve retention of athletic training positions within the secondary school setting.

Our objective was to explore athletic directors’ perceptions of the roles and services provided by ATs working …

Two Essays On Value Co-Creation, Hangjun Xu

Marketing Theses & Dissertations

In the past few decades, customer co-creation has received a significant amount of attention in both practice and academics. Prahalad and Ramaswamy (2000) advocated co-opting customer competence as a competitive strategy. The purpose of this dissertation is to investigate how to engage customers and employees into the value co-creation process. This dissertation is composed of two essays. Essay 1 focuses on customer co-creation behaviors and Essay 2 examines employee co-creation behaviors.

Motivating customers to participate in the value co-creation process can help the firm achieve their long-term financial successes. However, the psychological mechanism underlying customer co-creation behavior is still not …

Numerical Framing And Emotional Arousal As Moderators Of Review Valence And Consumer Choices, Anh Dang

Marketing Theses & Dissertations

Online reviews are gaining importance in determining consumers’ purchase decisions since many consumers trust them as much as personal word-of-mouth. One aspect of reviews that has received great research attention is valence. Valence refers to consumers’ positive or negative evaluations of products. It can be reflected by star ratings or dichotomous choices such as recommendation rates and thumbs up or down rates. The effects of valence reported in previous studies have been equivocal at best. Therefore, the purpose of this dissertation is to identify factors that help reconcile these inconclusive findings.

The first essay examined emotional arousal (e.g., sad versus …

A Multi-Level Longitudinal Investigation Of Transformational Leadership Influence On Team Members Development In Engineering Project Teams, Nathapon Siangchokyoo

Engineering Management & Systems Engineering Theses & Dissertations

The purpose of the current study is to contribute to the existing Transformational Leadership literature. Despite the overwhelming support that Transformational Leadership theory has garnered over the recent years, the underlying mechanisms and processes by which these leaders exert influence on their followers have yet to be adequately examined. More importantly, while the majority of advances in leadership research can largely be attributed to traditional areas of management and social sciences, studies of leadership in the context of engineering still remain relatively unexplored. Drawing on previous empirical research as well as the concept of Core Self-Evaluations, this study sets out …

2017 Costliest Year Ever For Weather-Related Disasters, Betsy Hnath

News Items

No abstract provided.

Software Intrusion Detection Evaluation System: A Cost-Based Evaluation Of Intrusion Detection Capability, Agbotiname L. Imoize, Taiwo Oyedare, Michael E. Otuokere, Sachin Shetty

VMASC Publications

In this paper, we consider a cost-based extension of intrusion detection capability (CID). An objective metric motivated by information theory is presented and based on this formulation; a package for computing the intrusion detection capability of intrusion detection system (IDS), given certain input parameters is developed using Java. In order to determine the expected cost at each IDS operating point, the decision tree method of analysis is employed, and plots of expected cost and intrusion detection capability against false positive rate were generated. The point of intersection between the maximum intrusion detection capability and the expected cost is selected as …

Encyclopedia Of African American Business, Rob Tench

Libraries Faculty & Staff Publications

A review of the book "Encyclopedia of African American Business," edited by Jessie Carney Smith, is presented.

Economics-Based Risk Management Of Distributed Denial Of Service Attacks: A Distance Learning Case Study, Omer Keskin, Unal Tatar, Omer Poyraz, Ariel Pinto, Adrian Gheorghe

Engineering Management & Systems Engineering Faculty Publications

Managing risk of cyber systems is still on the top of the agendas of Chief Information Security Officers (CISO). Investment in cybersecurity is continuously rising. Efficiency and effectiveness of cybersecurity investments are under scrutiny by boards of the companies. The primary method of decision making on cybersecurity adopts a risk-informed approach. Qualitative methods bring a notion of risk. However, particularly for strategic level decisions, more quantitative methods that can calculate the risk and impact in monetary values are required. In this study, a model is built to calculate the economic value of business interruption during a Distributed Denial-of-Service (DDoS) attack …

Hashmoney: Exploring Twitter Hashtag Use As A Secondary Ticket Market Price Determinant, Brendan O'Hallarn, Stephen L. Shapiro, Ann Pegoraro

Communication & Theatre Arts Faculty Publications

The growth and prevalence of sport event ticket transactions on secondary ticket market platforms such as StubHub has led to the creation of a body of academic research studying this new phenomenon. Factors such as team performance and perceptions of fairness have been explored for their relationship with the price of secondary market tickets. This exploratory study introduces a new potential price determinant – social media activity – itself a popular online phenomenon that has inspired considerable academic research. This exploratory study of prices for eight National Football League games adds use of official team hashtags on Twitter to a …

Serving Others At The Expense Of Self: The Relationship Between Nonprofit Ceo Compensation And Performance In Trade And Professional Associations, Marina Saitgalina, Andrew A. Bennett, Christopher S. Reina, Joseph E. Coombs

School of Public Service Faculty Publications

This paper investigates the organizational importance of relative CEO compensation in trade associations and professional societies. It is known that there is variation in how much pay is tied to performance in different subcategories of nonprofit organizations. However, instead of looking at how performance affects pay, we investigate how CEO compensation affects organization performance when CEOs are aware of their peer compensation and are able to influence their own. We hypothesized that CEOs who knowingly earn less will be associated with both greater financial and nonfinancial organizational performance. This altruistic perspective draws on theories from leadership and psychology rather than …

Modelling Volunteer Retention In Professional Membership Associations Through Targeting Specific Motivations And Satisfying Certain Aspects Of Volunteer Experience, Marina Saitgalina

School of Public Service Faculty Publications

Despite the abundance of the literature on volunteer motivation, satisfaction, retention, and the logical connection between the three concepts, the idea that certain types of motivation and satisfaction can sustain volunteer retention better than others has not been studied much. Furthermore, nonprofit research literature abounds with studies of charitable 501(c)(3) organizations, when far less is known about other kinds of nonprofits such as 501(c)(6) professional membership associations.